The inner inner circle
Big Iron IT influencers share many traits with their more user-facing bretheren, and in some cases they’re the same people — or they were, in a past life. They’re smart, savvy, and marketing-averse, with very full calendars. Buzzwords and empty claims are not the path to their hearts, nor does a whitepaper quicken the pulse. Our goal was to entertain and educate them, but in a relevant, strategic way.
Defining our strategic sandbox
Our research showed that these IT elites have common pain points. They’re constantly expected to do more with less, and to insure seamless continuity of service. Heaven help the IT pro who enters the waking nightmare of an unforeseen server outage. This is where we felt we could leverage Lenovo’s widely accepted reputation for server reliability.