Unexpected insight: jealousy
Most media attention goes to sexy, young startups—but in reality, enterprises run the world. We positioned enterprise IT as unsung heroes, with Virtustream as their reliable companion service for mission-critical applications.
Getting on their level
Our CIO audience’s attention is typically spread thin, so our campaign focused on their downtime while traveling. The messaging communicated paramount importance, and the imagery echoed the weight of their business challenges.