The agency model is broken.So we designed a new one.

We've gotten rid of the inflexibility, bloat and ego in the agency model. Instead, our Liquid Workforce helps your marketing team use data and creativity to bridge the gap between technology and culture.

We are a new breed of consultancy—a marketing accelerator for brands and their in-house teams.

Read the story of our model
Brands that get Traction
Our Promise

Our expertise in data and technology, deep emotional understanding of your audience, and powerful creative talent can help you penetrate culture, build brand, improve CX, and drive growth.

Futureproof your brand in 2024

Getting disrupted is no fun at all. Get the free 2024 AI Insights Report from The Futureproof Project to futureproof your brand and be the disrupter this time around.

Recent work


We’ve been with Apple since the release of the iPod Shuffle.
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A fresh approach to media: fill a gap, fix ops, lift sales, and leave.
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We smashed benchmarks for best-in-class B2B campaigns.
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Good Vibes

Brand. Spanking. New.
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Old happens. Herewith helps.
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Check out more case studies.

Active listeners. Quick thinkers. Inspired problem solvers.

And 65% less bloat. Just what clients need.

We don’t just have a hammer, so every challenge doesn’t look like a nail. Our zero-waste model lets us invest in a remote team of senior talent in a tightly integrated way. We quickly wrap our heads around your problems and do the work—faster, leaner, and as a true extension of your team.


less overhead

fractional consultants


remote workforce

Strategy & Analytics

We help you understand your customer and your data, and define strategies that can impact the entire customer journey from message to brand experience.

Creative & Media

We have exceptional creative talent on our roster with expertise in branding, advertising, performance and UX and full media planning and buying expertise.

Development & Transformation

We provide digital transformation and integrated production from MarTech to app development, or can help your in-house team optimize their operations.

Join Traction

Youʼre going to love not being in our office.

100% more flexibility. Just what talent wants.

A few years ago, we said hasta la vista to our office and gave our employees and contractors the flexibility to thrive by creating the experience all of us desired.


voluntary turnover

stars on Glassdoor

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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