Insights at the corner of technology and culture.


The Futureproof Project: Generative AI
Thursday, August 31, 2023IBM Watson and the Future of Generative AI

Last week, Traction hosted an insightful dinner in NYC for The Futureproof Project. We were honored to have Saul J. Berman, Ph.D. as our guest speaker for the evening.

Picture of a shark
Wednesday, August 16, 2023Growing Brands with Traction

Our CEO, Adam Kleinberg, in a recent interview on the SharkPreneur podcast.

Two Subway subs in the shape of an X
Wednesday, August 2, 2023Mediapost asks Traction about Subway

Adam was asked for a comment in this MediaPost story about Subway’s “publicity stunt” ...

Image of a bunched up necktie.
Tuesday, August 1, 2023Being the Client

What I learned (again) designing Traction’s website.

The Futureproof Project: Generative AI
Monday, July 24, 2023How Brands are Using Generative AI Right Now

A conversation with former SNIPES CDO, Jenna Posner.

Apple Vision
Monday, June 5, 2023The Augmented World is Coming

Last week, we took a trip to Silicon Valley for the Augmented World Expo.

The Futureproof Project: Generative AI
Thursday, May 18, 2023The Creative Potential of AI

Generative AI is generating a lot of headlines these days. And for good reason.

The Futureproof Project: Blockchain
Wednesday, April 26, 2023Blockchain: Trust in the Future

A few weeks ago, we gathered a group of CMO’s together for dinner and drinks at the Capital Grille in Manhattan, for the 3rd in a series of web 3 sessions called #thefutureproofproject.

The Futureproof Project: Extended Reality
Friday, March 31, 2023XR: Not Just a Shiny Object

It’s highly likely that your marketing and leadership team are considering what your strategy should be for Web3 technologies including Extended Reality, or XR.

Digiday feature on Traction reinventing the agency mode
Tuesday, March 28, 2023Digiday Spotlights Traction's Model

Digiday's Mike Burgi caught up with our CEO, Adam Kleinberg last week. Check out this recap about "How Traction evolved into a marketing accelerator."

A street scene in New Orleans
Monday, March 13, 2023The Big Not So Easy: The State of Media Buying Today

Over 300 people showed up in New Orleans for the Digiday Media Buying Summit last week.

The Futureproof Project: Generative AI
Tuesday, February 7, 2023The Futureproof Project: A Look Beyond Generative AI

“AI will not replace humans. But a human with AI will replace you.”

Neil Cohen on the Drift podcast
Wednesday, January 25, 2023Marketing Therapy Session with Neil Cohen

Traction's Neil Cohen has a podcast interview with Drift's Justin Keller on how to better align Marketing and Sales for everyone's success.

Palm Trees during Art Basel Miami
Tuesday, January 10, 2023Creative Strategy in the Metaverse

Recently, Traction introduced The Futureproof Project—an exclusive think tank to help senior brand leaders help one another to succeed in Web 3.0—at Brand Innovators Art Basel in Miami.

AI generated image of trees on a hill
Thursday, January 5, 20237 Challenges for CMOs in 2023

Marketing is in a time of rapid evolution. Get out your bitters and soda, because we are full-on experiencing the post-COVID hangover.

Woman holding sparkler
Tuesday, January 3, 2023Start with 'Who,' Rather Than 'Why'

Traction consultant Michael Baer shares his latest thoughts on marketing in a recent MediaPost article. Mike suggests starting with asking "who?" even before you start asking "why?"

Picture of shopping cart coming out of a mobile phone
Saturday, December 3, 2022The Perfect Storm for Retail

The retail industry is getting turned upside down. A confluence of massive shifts are swirling around in the air, and creating a perfect storm that is sure to create massive upheaval over the next couple of years.

Menu from Futureproof Project dinner
Monday, November 14, 2022Introducing The Futureproof Project

Last week, Traction held the inaugural meeting of The Futureproof Project.

San Francisco skyline
Friday, October 14, 2022Adweek Asks Traction about B2B CMOs in 2023

Adweek interviewed Traction CEO recently about the challenges B-to-B marketers are facing in 2023 and how they can overcome them.

Screenshot of the Figma homepage
Monday, September 19, 2022Why Adobe Had to Buy Figma

Adobe just paid an eye-popping $20 billion for Figma, a company some people are hardly familiar with. Many may be scratching their heads, wondering ‘WTF?’

Inflation chart opposite a recession chart
Thursday, September 15, 2022ANA Asks Traction about Uncertain Terrain for B2Bs

The ANA recently called Traction CEO, Adam Kleinberg, and our client, Matt Agronin, CMO of the consultative outsourcing leader, Ubiquity, for some advice for B2B marketers.

Traction is a new breed of consultancy—a marketing accelerator for brands and their in-house teams.

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