Insights at the corner of technology and culture.
Conversational Commerce empowered by Generative AI and the explosive rise of Retail Media Networks will forever change how you connect with customers.
Last week, Traction hosted an insightful dinner in NYC for The Futureproof Project. We were honored to have Saul J. Berman, Ph.D. as our guest speaker for the evening.
Our CEO, Adam Kleinberg, in a recent interview on the SharkPreneur podcast.
Adam was asked for a comment in this MediaPost story about Subway’s “publicity stunt” ...
What I learned (again) designing Traction’s website.
A conversation with former SNIPES CDO, Jenna Posner.
Last week, we took a trip to Silicon Valley for the Augmented World Expo.
Generative AI is generating a lot of headlines these days. And for good reason.
A few weeks ago, we gathered a group of CMO’s together for dinner and drinks at the Capital Grille in Manhattan, for the 3rd in a series of web 3 sessions called #thefutureproofproject.
It’s highly likely that your marketing and leadership team are considering what your strategy should be for Web3 technologies including Extended Reality, or XR.
Digiday's Mike Burgi caught up with our CEO, Adam Kleinberg last week. Check out this recap about "How Traction evolved into a marketing accelerator."
Over 300 people showed up in New Orleans for the Digiday Media Buying Summit last week.
“AI will not replace humans. But a human with AI will replace you.”
Traction's Neil Cohen has a podcast interview with Drift's Justin Keller on how to better align Marketing and Sales for everyone's success.
Recently, Traction introduced The Futureproof Project—an exclusive think tank to help senior brand leaders help one another to succeed in Web 3.0—at Brand Innovators Art Basel in Miami.
Marketing is in a time of rapid evolution. Get out your bitters and soda, because we are full-on experiencing the post-COVID hangover.
Traction consultant Michael Baer shares his latest thoughts on marketing in a recent MediaPost article. Mike suggests starting with asking "who?" even before you start asking "why?"
The retail industry is getting turned upside down. A confluence of massive shifts are swirling around in the air, and creating a perfect storm that is sure to create massive upheaval over the next couple of years.
Last week, Traction held the inaugural meeting of The Futureproof Project.
Adweek interviewed Traction CEO recently about the challenges B-to-B marketers are facing in 2023 and how they can overcome them.
Adobe just paid an eye-popping $20 billion for Figma, a company some people are hardly familiar with. Many may be scratching their heads, wondering ‘WTF?’