Insights at the corner of technology and culture.
The Futureproof Project recently hosted two events that were all about embracing AI in the marketing world. Leading the charge at these events was Futureproof member, Sunil Subhedar, a growth marketing leader from Canva and Uber.
It’s no secret: e-commerce is driving a tsunami of change across the retail landscape.
Brands need to bridge the gap between technology and culture to keep pace with change. The emergence of AI will hit us like a tsunami in the coming years. The Culture Stack is the toolkit marketers will need to activate their data and penetrate culture.
Traction's Neil Cohen authored a blog post on how "The Pendulum Swings Back to Brand" in a prestigious Scandinavian trends journal, TID & Tendenser.
Conversational Commerce empowered by Generative AI and the explosive rise of Retail Media Networks will forever change how you connect with customers.
Last week, Traction hosted an insightful dinner in NYC for The Futureproof Project. We were honored to have Saul J. Berman, Ph.D. as our guest speaker for the evening.
Our CEO, Adam Kleinberg, in a recent interview on the SharkPreneur podcast.
Adam was asked for a comment in this MediaPost story about Subway’s “publicity stunt” ...
What I learned (again) designing Traction’s website.
A conversation with former SNIPES CDO, Jenna Posner, about how her e-commerce team is using generative AI to accelerate their work.
Last week, we took a trip to Silicon Valley for the Augmented World Expo.
Generative AI is generating a lot of headlines these days. And for good reason.
A few weeks ago, we gathered a group of CMO’s together for dinner and drinks at the Capital Grille in Manhattan, for the 3rd in a series of web 3 sessions called #thefutureproofproject.
It’s highly likely that your marketing and leadership team are considering what your strategy should be for Web3 technologies including Extended Reality, or XR.
Digiday's Mike Burgi caught up with our CEO, Adam Kleinberg last week. Check out this recap about "How Traction evolved into a marketing accelerator."
Over 300 people showed up in New Orleans for the Digiday Media Buying Summit last week.
“AI will not replace humans. But a human with AI will replace you.”
Traction's Neil Cohen has a podcast interview with Drift's Justin Keller on how to better align Marketing and Sales for everyone's success.
Recently, Traction introduced The Futureproof Project—an exclusive think tank to help senior brand leaders help one another to succeed in Web 3.0—at Brand Innovators Art Basel in Miami.
Marketing is in a time of rapid evolution. Get out your bitters and soda, because we are full-on experiencing the post-COVID hangover.
Traction consultant Michael Baer shares his latest thoughts on marketing in a recent MediaPost article. Mike suggests starting with asking "who?" even before you start asking "why?"