Improved customer experience? Bank on it.
Client
California Bank & TrustIndustry
FinanceCategory
Strategy Analytics UX/UI Design Technical development Advertising Content Social MediaCB&T is known for its bankers providing a great experience for their customers. Their website? Not such much. But peoples’ demands in the bank biz were soaring.
We analyzed 1,000+ pages and redesigned a contemporary content-driven site on Adobe Experience Manager. Four months after launch, their Alexa site ranking had climbed by 35% and web session volume increased by 6%.
+
pages developed
%
higher Alexa ranking
%
lift in traffic
![Laptop on a coffee table with the CBT website displayed.](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F64edde95c1f6a7a15948fe2db7f8183c7bf2ff48-6000x4000.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
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“... a major milestone in our efforts to upgrade the digital experience for our customers.”
Steve BorgCMO
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