We helped Facebook improve performance by 84%... on Facebook.
CategoryAdvertising Performance Marketing Social Media
Meta wanted people to sign up and use Facebook Pay more. People want instant access to their money and don’t want to pay fees.
So, Traction developed creative with copy showing how people actually talk, ways people actually use the product, and benefits Facebook Pay actually delivered. The performance campaign performed—to the tune of an 84% lift in performance.
increase in conversion