A 300% engagement lift? A 68.8% CTR? Really? Really.
CategoryStrategy Content Advertising Social Media
Sometimes our results sound too good to be true. But we swear—everything in this Lenovo case study really happened. We just had to tap into the worst, blood-curdling nightmare of IT Pros: dealing with mindless users.
They responded to our playful, pseudo-dramatic work in a major way. A 300% lift in engagement, an 87% video completion rate, and—yes, we quadruple-checked it—a 68.8% CTR.
video completion rate
increase in MQLs
personalized videos created
"For the first time ever, our customers started engaging with our marketing!"Mike BallardSenior Manager, Global Marketing