Get traction today.And futureproof your tomorrow.
We’ve taken the bloat and ego out of the agency model to give you affordable access to a stable of elite experts and seasoned talent. Our nimble zero-waste structure and AI marketing leadership help enable us to solve your toughest marketing challenges—fast.
We're a marketing accelerator—a new breed of agency and consultancy that gets you traction in a rapidly changing world.
We were named the best talent management team in the U.S. Twice.
2025 Finalist
2024 Winner
We design the path that gets you to smarter faster. We work side-by-side with your team to understand your customers and data, and bridge the gap between brand and performance.
Is your marketing team futureproof?
Talk to us about the marketing department of the future. Our one-of-a-kind Marketing Organization Design consulting practice make sure you have the people, platforms, partners and process to thrive in an AI world.
In January, Traction and The Futureproof Project just dropped our groundbreaking 2025 AI Insights CMO Report. We believe it is the most comprehensive and practical resource on marketing with AI available today. The response has been so strong, we just published a Volume 2 with new case studies, new frameworks and new insights to help you win on your AI adoption journey.
In an era where CMO credibility is under fire and marketing technology investments are increasingly scrutinized, marketing organization design helps companies accelerate growth and resource efficiency through the 4 Ps: People, Platforms, Partners and Process.
Marketers are not spectators in the AI revolution. We are the drivers of change. The question on the table? How do we not just survive this AI wave — but use it to win? At the most recent meeting of the Futureproof Project in New York's Upper East Side, we facilitated a raw, honest, future-focused discussion with a dozen CMOs and marketing leaders on what it means to lead in this new era — where AI agents think for you, data predicts your customer's next move, and the old rules just don't apply anymore.
Check out more case studies.
The agency model is broken. So we designed a new one.
Our zero-waste Liquid Workforce is our secret weapon. It unleashes the superpowers of our stable of talent by using the very best people to do the job at hand. It allows us to invest in more senior people who work directly on your business—many with brand-side experience. It gives you affordable access to a wide range of best-in-class specialists that work in bespoke, dedicated and cohesive teams.
It's our mission to align the experience clients need with the experience talent wants.
fractional consultants
remote workforce
less overhead
ranked talent management team in the US
Turn AI innovation into your competitive edge.
Traction founded and curates The Futureproof Project—a community of 250+ CMOs and marketing leaders that meet regularly to share challenges and learnings about AI and other emerging technology.
brand members
events every year
