The agency model is broken.So we designed a new one.

We've gotten rid of the inflexibility, bloat and ego in the agency model. Instead, our Liquid Workforce helps your marketing team use data and creativity to bridge the gap between technology and culture.

We are a new breed of consultancy—a marketing accelerator for brands and their in-house teams.

Read the story of our model
Brands that get Traction
Recent work


We’ve been with Apple since the release of the iPod Shuffle.
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A fresh approach to media: fill a gap, fix ops, lift sales, and leave.
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We smashed benchmarks for best-in-class B2B campaigns.
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Good Vibes

Brand. Spanking. New.
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Old happens. Herewith helps.
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Active listeners. Quick thinkers. Inspired problem solvers.

And 65% less bloat. Just what clients need.

We don’t just have a hammer, so every challenge doesn’t look like a nail. Our model lets us invest in a remote, curated team of senior talent. We quickly wrap our heads around your problems and do the work—faster, leaner, and as a true extension of your team.


less overhead

fractional consultants


remote workforce

Strategy & Analytics

We help you understand your customer and your data, and define strategies that can impact the entire customer journey from message to brand experience.

Creative & Media

We have exceptional creative talent on our roster with expertise in branding, advertising, performance and UX and full media planning and buying expertise.

Development & Transformation

We provide digital transformation and integrated production from MarTech to app development, or can help your in-house team optimize their operations.

Join Traction

Youʼre going to love not being in our office.

100% more flexibility. Just what talent wants.

A few years ago, we said hasta la vista to our office and gave our employees and contractors the flexibility to thrive by creating the experience all of us desired.


voluntary turnover

stars on Glassdoor

Futureproof your business.

The Futureproof Project is an invite-only community of over 85 thought leaders from important brands. Together, we are helping one another pave our way through this wave of change. Join us.

Learn more

Traction is a new breed of consultancy—a marketing accelerator for brands and their in-house teams.

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