Get traction today.And futureproof your tomorrow.
We’ve taken the bloat and ego out of the agency model to give you affordable access to a stable of elite experts and seasoned talent. Our nimble zero-waste structure and AI marketing leadership help enable us to solve your toughest marketing challenges—fast.
We're a marketing accelerator—a new breed of agency and consultancy that gets you traction in a rapidly changing world.
We were named the best talent management team in the U.S. Twice.
2025 Finalist
2024 Winner
We design the path that gets you to smarter faster. We work side-by-side with your team to understand your customers and data, and bridge the gap between brand and performance.
Is your marketing team futureproof?
Talk to us about the marketing department of the future. Our one-of-a-kind Marketing Organization Design consulting practice make sure you have the people, platforms, partners and process to thrive in an AI world.
Last week in Nashville, the Futureproof Project gathered an influential group of CMOs and creative leaders for a private dinner unlike any other—hosted by Traction in collaboration with the ANA and XR Extreme Reach. Set against the backdrop of the ANA In-House Agency Summit, the evening sparked something rare in today's marketing landscape: honest, forward-looking dialogue about the future of creativity inside brands.
In January, Traction and The Futureproof Project just dropped our groundbreaking 2025 AI Insights CMO Report. We believe it is the most comprehensive and practical resource on marketing with AI available today. The response has been so strong, we just published a Volume 2 with new case studies, new frameworks and new insights to help you win on your AI adoption journey.
In an era where CMO credibility is under fire and marketing technology investments are increasingly scrutinized, marketing organization design helps companies accelerate growth and resource efficiency through the 4 Ps: People, Platforms, Partners and Process.
Check out more case studies.
The agency model is broken. So we designed a new one.
Our zero-waste Liquid Workforce is our secret weapon. It unleashes the superpowers of our stable of talent by using the very best people to do the job at hand. It allows us to invest in more senior people who work directly on your business—many with brand-side experience. It gives you affordable access to a wide range of best-in-class specialists that work in bespoke, dedicated and cohesive teams.
It's our mission to align the experience clients need with the experience talent wants.
fractional consultants
remote workforce
less overhead
ranked talent management team in the US
Turn AI innovation into your competitive edge.
Traction founded and curates The Futureproof Project—a community of 250+ CMOs and marketing leaders that meet regularly to share challenges and learnings about AI and other emerging technology.
brand members
events every year
