How to make a merger make sense.

Verimatrix website on a laptop






Strategy Branding Advertising UX/UI Design Product Design

Verimatrix engaged Traction to shift perception of the brand from a tired, legacy DRM security provider to as relevant, modern solution for content protection. We systematically helped Verimatrix uplevel their brand experience and market presence.

Not only did we develop new positioning, messaging, a marketing campaign, a microsite and a website to market, we added a product design team to the mix to reimagine the UX of the cloud application that Verimatrix was betting its future on.


increase in qualified pipeline


increase in top tier logos

SaaS product design awards

“Traction teased out a simple, but powerful brand narrative and ad campaign that broke through the clutter, and helped our team reimagine what our website and cloud platform could be!”

Jon SamselCMO
Verimatrix SAAS UI

"Traction knows how to design an experience developers love."

Jon SamselCMO
App Shield Dashboard
Related work
Man jumping in midair


We overhauled a global brand in 30 days. Next time we’re aiming for 29.


We’ve been with Apple since the release of the iPod Shuffle.


A 300% engagement lift? A 68.8% CTR? Really? Really.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024


5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business



Privacy Policy