How to make a merger make sense.
CategoryStrategy Branding Advertising UX/UI Design Product Design
Verimatrix engaged Traction to shift perception of the brand from a tired, legacy DRM security provider to as relevant, modern solution for content protection. We systematically helped Verimatrix uplevel their brand experience and market presence.
Not only did we develop new positioning, messaging, a marketing campaign, a microsite and a website to market, we added a product design team to the mix to reimagine the UX of the cloud application that Verimatrix was betting its future on.
increase in qualified pipeline
increase in top tier logos
SaaS product design awards
“Traction teased out a simple, but powerful brand narrative and ad campaign that broke through the clutter, and helped our team reimagine what our website and cloud platform could be!”Jon SamselCMO
"Traction knows how to design an experience developers love."Jon SamselCMO