Privacy & Terms


Privacy Policy

1. Introduction

Welcome to our Marketing Consultancy website (hereinafter referred to as the "Website"). This Privacy Policy explains the type of information we collect from you, what we do with it, who we share it with, and how we manage your privacy rights. We are committed to securing your personal data and ensuring your rights as a user are protected, as per the General Data Protection Regulation (GDPR) and California Online Privacy Protection Act (CalOPPA).

2. Data We Collect

We collect information that you voluntarily provide to us, including your name, email address, resume and other personal details. This information is primarily needed to deliver our services and may be used for internal data analysis, identifying usage trends, and to evaluate and improve our services.

3. Cookies and Other Tracking Technologies

We use cookies and similar tracking technologies on our Website. These are small data files that are stored on your device while browsing our Website and they enable us to enhance your user experience, as well as to understand better how you use our Website. In accordance with CalOPPA regulations, we provide you the option to opt-out of having your personally identifiable information collected by these cookies.

4. Use of Your Information

We use your data primarily for our internal business purposes, such as providing, maintaining, improving our services, conducting data analysis, and communicating with you. We will only process your personal data for these purposes in line with your consent or our legitimate business interests.

5. Sharing of Your Information

We do not sell, rent, or trade your personal information with third parties. We may share your information with service providers who assist us in meeting business operations needs, including hosting, delivering, and improving our services. We may also share your information in connection with any merger, sale of assets, or in the unlikely event of bankruptcy. Any such sharing of information will be in compliance with the GDPR and CalOPPA.

6. Data Protection

We employ measures designed to protect your information from unauthorized access, alteration, or destruction. We follow standard industry practices for data protection, including using secure server technology. However, no method of data transmission over the Internet or electronic storage is entirely secure, and while we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

7. Your Rights

You have certain rights in relation to your personal data under GDPR and CalOPPA. These include the right to request access to your personal data, correct any mistakes on our records, erase or restrict records where they are no longer required, object to use of personal data based on legitimate business interests, ask not to be subject to automated decision making if the decision produces legal effects or similarly affects you, and data portability. If you are a resident of the European Union or California, you have specific rights under GDPR and CalOPPA, respectively. To exercise any of these rights, please contact us.

8. Changes to This Privacy Policy

We may modify this Privacy Policy at any time, and when such changes are made, we will notify you where necessary. The date of the latest update to this Privacy Policy is stated at the end of this document.

9. Data Protection Officer

To ensure that we are continuously reviewing and enhancing our data protection procedures, we have appointed a Data Protection Officer who can be contacted at

Last updated: June 6, 2023

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

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Privacy Policy