From the brink of disruption to a 15% lift in sales.
Client
AdobeIndustry
TechnologyCategory
AdvertisingAdobe Sign had some catching up to do when DocuSign took the lead in the e-signature category—where people lose deals if signing gets delayed.
A relevant message, an iconic brand device, and a go-to-market strategy that kicked off by blanketing San Francisco during Dreamforce helped them stand out. Adobe increased document services revenue by nearly 15% in one year. The distinct brand mark was even integrated into the product itself.
![An execution of the creative on a cab. The advert is of a sunny beach, with the message "Echo Sign" pointing to a deck chair.](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F479e79f5db6b824e3fb05d440a9a13c46ae64ae5-1600x900.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
![An on street interactive digital ad where a bystander is playing a game on it. There score is 760](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F793a08a95628ffa17ac564ded87e7415cd4cf565-5102x2866.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
%
Lift in revenue
![Attendees at DreamForce conference gathered around the Echo Sign booth](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2Fc6c79a2b45afc147a0583b15c42bb1636e64e61c-2421x2421.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
![The adobe marketing website for Echo Sign](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F06b0b1b0bf0196c6fc17fe165421c51762522f30-6400x4400.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)