Meet the team

Our superpower is building super-powerful teams.

What do companies like Google, Nordstrom, Hilton, Lululemon, Unilever, Citi and IBM have in common? They all have former executives that are now part of our team at Traction. Here are just a few of the 250+ members of our liquid workforce.

The humans
Brandon Herrera
Brandon HerreraDirector of Program Management
Neil Cohen
Neil CohenStrategy Director
Brian Hovis
Brian HovisSr. Partner / Head of Performance Marketing
David HattenbachStrategist / Client Partner
Nellie Newman
Nellie NewmanBusiness Operations Consultant
Alexandra Quinn
Alexandra QuinnStrategist
Mateo Nares
Mateo NaresSenior Software Engineer
Thomas Brasington
Thomas BrasingtonProduct Design Engineer
Caroline Crawford Fish
Caroline Crawford FishSenior Program Manager
Lauren Evans
Lauren EvansDirector of Client Services
Lulu TsuiXD Consultant
Michael Baer
Michael BaerExecutive Client Partner / Strategist
Babs Rangaiah
Babs RangaiahStrategist
Kristen Bergman
Kristen BergmanClient Partner
Brian Heithaus image
Brian HeithausSenior Developer
Chelsea Huber
Chelsea HuberProgram Manager
Matt Brown
Matt BrownChief Design Officer
Diane Stember
Diane StemberExecutive Creative Director
Christine Bensen
Christine BensenIntegrated Media Consultant
Alex Egner
Alex EgnerArt Director
Ben Lack
Ben LackDemand Generation Director



Our model lets Traction reduce overhead and reinvest it in the people who work on your business. Our talent collective has over 250 subject matter experts—designers, strategists, media planners, operations consultants, MarTech experts, developers, writers and simply damned good marketers. Some of us are full-time and some of us are fractional, but we are one powerful team built on mutual admiration, trust, chemistry and ways of working.

And if you're interested in becoming part of the collective, check out our Opportunities page and get in touch!

Traction is a new breed of consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2023


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