Meet the team

Our superpower is building super-powerful teams.

What do companies like Google, Nordstrom, Hilton, lululemon, Unilever, Citi and IBM have in common? They all have former executives that are now part of our team at Traction. Here are just a few of the 250+ members of our liquid workforce.

The humans
Steve Barretto
Steve BarrettoCreative Director
Sunil SubhedarAI Consultant
Christine Bensen
Christine BensenIntegrated Media Consultant
Nellie Newman
Nellie NewmanBusiness Operations Consultant
Michael Baer
Michael BaerExecutive Client Partner / Strategist
Caroline Crawford Fish
Caroline Crawford FishSenior Program Manager
Matt Brown
Matt BrownChief Design Officer
Lulu TsuiXD Consultant
Chelsea Huber
Chelsea HuberProgram Manager
Jamie ZirkleUX Designer
Alex Egner
Alex EgnerArt Director
Alexandra Quinn
Alexandra QuinnStrategist
Lauren Evans
Lauren EvansDirector of Client Services
Kristen Bergman
Kristen BergmanClient Partner
Brandon Herrera
Brandon HerreraDirector of Program Management
Brian Heithaus image
Brian HeithausSenior Developer
Neil Cohen
Neil CohenStrategy Director
Thomas Brasington
Thomas BrasingtonProduct Design Engineer
Ben Lack
Ben LackDemand Generation Director
Brian Hovis
Brian HovisSr. Partner / Head of Performance Marketing
Babs Rangaiah
Babs RangaiahStrategist
Mateo Nares
Mateo NaresSenior Software Engineer

Our model lets Traction reduce overhead and reinvest it in the people who work on your business. Our talent collective has over 250 subject matter experts—designers, strategists, media planners, operations consultants, MarTech experts, developers, writers and simply damned good marketers. Some of us are full-time and some of us are fractional, but we are one powerful team built on mutual admiration, trust, chemistry and ways of working.

And if you're interested in becoming part of the collective, check out our Opportunities page and get in touch!

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024


5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

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