We smashed benchmarks for best-in-class B2B campaigns.
CategoryStrategy Advertising Content Demand Generation Social Media
When it comes to B2B marketing, there’s no better place to be than LinkedIn. Their Marketing Solutions team tasked us with a campaign that would break through to one of their key verticals—and do it using the full range of opportunities LinkedIn offers to create a best practice template for their customers.
The work was integrated across LinkedIn ads formats, blogs, email, an eBook, events, infographics, social posts and sales enablement. We smashed LinkedIn benchmarks for everything from clicks to engagement to NPS.
total click rate benchmark
LinkedIn Ad CTR