The Futureproof Project
Because being unprepared is no fun at all.
The Futureproof Project is an exclusive, invitation-only community think tank of 175+ senior brand marketers facilitated by Traction, and dedicated to turning emerging tech into competitive edge.
We provide thought leadership and a regular venue for members to share and benefit from strategies, challenges, learnings, inspiration and expertise of peers to empower their brands to adapt to change in a confidential setting.
AI Bootcamps for Your Team
Traction has developed a series of expert-led workshops that we customize for the needs of your company to put your team on a path to crawl, walk and run with AI.
2024 Futureproof Events
Aug
Join us for an insightful virtual event on leveraging AI for competitive advantage, addressing challenges in tool selection, governance, and data privacy, and learning best practices from successful cases like Canva's AI-driven marketing growth.
Virtual
07:00 PM – 08:30 PM
At our latest Futureproof Project event we sat down with Grant McDougall, founder of BlueOcean, with 25 years of experience in marketing and digital product development, he shared valuable insights on the evolving landscape of brand measurement and the role of AI in media attribution.
In the rapidly evolving world of business, AI has become a transformative force. Many companies have individuals experimenting with AI tools, but few have a cohesive strategy or framework for seamless adoption across their organization. This morning, Traction presented our "Futureproof Framework" for AI Adoption to the ANA AI Forum committee, offering invaluable insights on how businesses can effectively integrate AI into their operations.
We had the pleasure of sitting down with the newest member of our liquid workforce, Steve Pratt, co-founder of Noodle.ai and Infosys Consulting and a two-time “Top 25 Consultants in the World” honoree.
Join The Futureproof Project
Are you ready for '24?
Be ready with The Futureproof Project 2024 CMO AI Insights Report! Let some of the most important learnings from our events over the past year guide you on your journey with AI.