The Futureproof Project
The future is coming fast. We can get there faster together.
The Futureproof Project is an exclusive, invitation-only community think tank of 300+ senior brand marketers facilitated by Traction, and dedicated to turning emerging tech into competitive edge.
We provide thought leadership and a regular venue for members to share and benefit from strategies, challenges, learnings, inspiration and expertise of peers to empower their brands to adapt to change in a confidential setting.
The 2025 AI Marketing CMO Report
This isn't just another tech report; it's a roadmap to success in an AI-driven world, crafted by the very leaders who are shaping the future of marketing. Curated by Traction, this report offers actionable insights, real-world case studies, and the strategies you need to not just survive, but thrive in 2025 and beyond.
2025 Futureproof Events
In January, Traction and The Futureproof Project just dropped our groundbreaking 2025 AI Insights CMO Report. We believe it is the most comprehensive and practical resource on marketing with AI available today. The response has been so strong, we just published a Volume 2 with new case studies, new frameworks and new insights to help you win on your AI adoption journey.
Marketers are not spectators in the AI revolution. We are the drivers of change. The question on the table? How do we not just survive this AI wave — but use it to win? At the most recent meeting of the Futureproof Project in New York's Upper East Side, we facilitated a raw, honest, future-focused discussion with a dozen CMOs and marketing leaders on what it means to lead in this new era — where AI agents think for you, data predicts your customer's next move, and the old rules just don't apply anymore.
In our latest Futureproof Project session, we broke down how AI is reshaping marketing, why IT and legal are blocking adoption, and why agencies must shift from selling hours to selling solutions. From AI-generated creativity to data privacy concerns and tool overload, we covered what’s working, what’s hype, and how to stay ahead. The future belongs to those who adapt and act.