The Futureproof Project

The Futureproof Project

Because being unprepared is no fun at all.

The Futureproof Project is an exclusive, invitation-only community think tank of 175+ senior brand marketers facilitated by Traction, and dedicated to turning emerging tech into competitive edge.

We provide thought leadership and a regular venue for members to share and benefit from strategies, challenges, learnings, inspiration and expertise of peers to empower their brands to adapt to change in a confidential setting.

3 people at an AI workshop

AI Bootcamps for Your Team

Traction has developed a series of expert-led workshops that we customize for the needs of your company to put your team on a path to crawl, walk and run with AI.

2024 Futureproof Events

Meetings take place in a monthly series of online sessions and in-person dinners. All times are listed in your local time zone.



The Futureproof Project: Getting to ‘Holy cow, that is amazing!’ with AI – with Stephen Pratt, Co-Founder of

Join us for a discussion on how to reach the “Holy cow, that is amazing!” moment at the intersection of Machine Learning, Artificial Intelligence, and Advanced Analytics. Stephen Pratt will share his expertise and rarely heard insights on how to get there.


07:00 PM – 08:30 PM



ANA AI Forum

We'll be leading a session on Driving AI Adoption with the ANA


07:00 PM – 07:45 PM

The Futureproof Dinner in New York City
Friday, April 5, 2024The Futureproof Project: Driving Growth with AI

The Futureproof Project's "Driving Growth with AI" event in New York was honored to have Cezanne Huq, VP of Growth at HelloFresh join us as our special guest.

The Futureproof Project: Generative AI
Wednesday, March 6, 2024The Futureproof Project: Savvy Marketing in the AI Era

Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digital innovation.

People in windows of an office building at night
Monday, February 26, 2024What Can Go Wrong If AI Risk Management Isn’t Up To The Task

It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of Generative AI Survey by risk management platform Portal26, 68% of respondents in the marketing, media and sales categories believed generative AI would give their organization a significant competitive advantage.

Join The Futureproof Project

Are you ready for '24?

Be ready with The Futureproof Project 2024 CMO AI Insights Report! Let some of the most important learnings from our events over the past year guide you on your journey with AI.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024


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