The Futureproof Project

The Futureproof Project

Because being unprepared is no fun at all.

The Futureproof Project is an exclusive, invitation-only community think tank of 175+ senior brand marketers facilitated by Traction, and dedicated to turning emerging tech into competitive edge.

We provide thought leadership and a regular venue for members to share and benefit from strategies, challenges, learnings, inspiration and expertise of peers to empower their brands to adapt to change in a confidential setting.

3 people at an AI workshop

AI Bootcamps for Your Team

Traction has developed a series of expert-led workshops that we customize for the needs of your company to put your team on a path to crawl, walk and run with AI.

2024 Futureproof Events



The Futureproof Project: "Futureproof Framework for AI Adoption” w/ Adam Kleinberg & Sunil Subhedar

Join us for an insightful virtual event on leveraging AI for competitive advantage, addressing challenges in tool selection, governance, and data privacy, and learning best practices from successful cases like Canva's AI-driven marketing growth.


07:00 PM – 08:30 PM

Tuesday, June 11, 202410 Key Takeaways from Traction's ANA AI Forum Presentation

In the rapidly evolving world of business, AI has become a transformative force. Many companies have individuals experimenting with AI tools, but few have a cohesive strategy or framework for seamless adoption across their organization. This morning, Traction presented our "Futureproof Framework" for AI Adoption to the ANA AI Forum committee, offering invaluable insights on how businesses can effectively integrate AI into their operations.

an empty frame and rays of lights shining on it from a window
Tuesday, May 7, 2024The Futureproof Project: An AI Framework to Achieve “Holy cow, that's amazing!"

We had the pleasure of sitting down with the newest member of our liquid workforce, Steve Pratt, co-founder of and Infosys Consulting and a two-time “Top 25 Consultants in the World” honoree.

The Futureproof Dinner in New York City
Friday, April 5, 2024The Futureproof Project: Driving Growth with AI

The Futureproof Project's "Driving Growth with AI" event in New York was honored to have Cezanne Huq, VP of Growth at HelloFresh join us as our special guest.

Join The Futureproof Project

Are you ready for '24?

Be ready with The Futureproof Project 2024 CMO AI Insights Report! Let some of the most important learnings from our events over the past year guide you on your journey with AI.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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