The Futureproof Project
The future is coming fast. We can get there faster together.
The Futureproof Project is an exclusive, invitation-only community think tank of 300+ senior brand marketers facilitated by Traction, and dedicated to turning emerging tech into competitive edge.
We provide thought leadership and a regular venue for members to share and benefit from strategies, challenges, learnings, inspiration and expertise of peers to empower their brands to adapt to change in a confidential setting.
The 2025 AI Marketing CMO Report
This isn't just another tech report; it's a roadmap to success in an AI-driven world, crafted by the very leaders who are shaping the future of marketing. Curated by Traction, this report offers actionable insights, real-world case studies, and the strategies you need to not just survive, but thrive in 2025 and beyond.
2025 Futureproof Events
Fresh from Cannes: 8 essential truths every marketer must face about AI, creativity, and keeping humanity at the center. Adapt fast — the revolution isn’t coming. It’s here.
Last week in Nashville, the Futureproof Project gathered an influential group of CMOs and creative leaders for a private dinner unlike any other—hosted by Traction in collaboration with the ANA and XR Extreme Reach. Set against the backdrop of the ANA In-House Agency Summit, the evening sparked something rare in today's marketing landscape: honest, forward-looking dialogue about the future of creativity inside brands.
In January, Traction and The Futureproof Project just dropped our groundbreaking 2025 AI Insights CMO Report. We believe it is the most comprehensive and practical resource on marketing with AI available today. The response has been so strong, we just published a Volume 2 with new case studies, new frameworks and new insights to help you win on your AI adoption journey.