The Futureproof Project

The Futureproof Project

Because being unprepared is no fun at all.

The Futureproof Project is an exclusive, invitation-only community think tank of 175+ senior brand marketers facilitated by Traction, and dedicated to turning emerging tech into competitive edge.

We provide thought leadership and a regular venue for members to share and benefit from strategies, challenges, learnings, inspiration and expertise of peers to empower their brands to adapt to change in a confidential setting.

3 people at an AI workshop

AI Bootcamps for Your Team

Traction has developed a series of expert-led workshops that we customize for the needs of your company to put your team on a path to crawl, walk and run with AI.


2024 Futureproof Events

Insights
The Futureproof Framework
Monday, August 26, 2024The Futureproof Framework for AI Adoption

The marketing landscape is undergoing a seismic shift, propelled by rapid advancements in artificial intelligence. At our most recent meeting of The Futureproof Project, our CEO Adam Kleinberg and AI consultant, Sunil Subhedar, shared a new Futureproof Framework for how brands can harness AI's potential to drive innovation and gain a competitive edge.

a boat crossing the ocean to the future
Tuesday, July 23, 2024The Futureproof Project: Measuring Brand Impact: AI-Driven Media Attribution

At our latest Futureproof Project event we sat down with Grant McDougall, founder of BlueOcean, with 25 years of experience in marketing and digital product development, he shared valuable insights on the evolving landscape of brand measurement and the role of AI in media attribution.

Tuesday, June 11, 202410 Key Takeaways from Traction's ANA AI Forum Presentation

In the rapidly evolving world of business, AI has become a transformative force. Many companies have individuals experimenting with AI tools, but few have a cohesive strategy or framework for seamless adoption across their organization. This morning, Traction presented our "Futureproof Framework" for AI Adoption to the ANA AI Forum committee, offering invaluable insights on how businesses can effectively integrate AI into their operations.

Join The Futureproof Project

Are you ready for '24?

Be ready with The Futureproof Project 2024 CMO AI Insights Report! Let some of the most important learnings from our events over the past year guide you on your journey with AI.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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