Traction named Talent Management Team of the Year
By Adam Kleinberg
This is an especially meaningful recognition for the team here at Traction. When we hit the reset button on our agency back in 2019, we changed our mission to "Reinventing the agency model by aligning the experience clients need with the experience talent wants."
The main innovation we put in place to achieve this was to come up with a new way of managing talent–we call it the "Liquid Workforce."
The Agency of the Year awards recognizes inspiring leadership, creative excellence, and outstanding business performance at agencies across the U.S. This year’s program garnered a stellar crop of entries from agencies making groundbreaking and business-moving work for clients.
Entries were evaluated by a panel of brand marketers, led by jury chair Kofi Amoo-Gottfried, CMO at Doordash. These marketers work with agencies daily and are in the best position to evaluate their successes in the past year.
Traction submitted our entry under the Talent Management category highlighting our mentality that, "The agency model is broken. So we designed a new one."
As a finalist for this award, we distinguished ourselves in team management by replacing traditional agency models with a Liquid Workforce driven by values of progress, passion, collaboration, and integrity. We were one of two finalists for the award—the other being Goody Silverstein. Congrats, Jeff and Rich
Our team's adaptability, passion, and commitment to exceeding client expectations are evident in our approach. Strategic initiatives like the 100% remote work model and The Futureproof Project, a collaboration with CMOs and technologists, have propelled Traction's business growth, doubling revenue expanding the client roster by 30%, and establishing Traction as a thought leader in AI-driven marketing innovation.
Our success lies in our ability to harmonize client needs with the aspirations of top-tier marketing talent, surpassing industry standards as a premier marketing accelerator.
For more information about the 2024 Campaign US Agency of the Year awards, visit: https://www.aoyawardsus.com/
Winners and honorees were announced and celebrated at a live event at Guastavino’s in New York City on March 27, 2024.
Our latest Futureproof Project event in San Francisco, "Savvy Marketing in the AI Era," was a profound exploration of how AI reshapes our understanding of marketing, innovation, and societal norms. I had the honor of sitting down with Shiv Singh, a vanguard in the intersection of marketing and digital innovation.
This week, Digiday wrote a story on how Traction is revolutionizing client services with former brand-side talent and how Lauren Evans joined Traction and was promoted to lead our client service team after spending 9 years growing lululemon from a $500M to a $6B business.
It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of Generative AI Survey by risk management platform Portal26, 68% of respondents in the marketing, media and sales categories believed generative AI would give their organization a significant competitive advantage.