We overhauled a global brand in 30 days. Next time we’re aiming for 29.
Client
TricentisIndustry
TechnologyCategory
Strategy Branding Advertising Demand Generation Social MediaTricentis is the leader in automated software testing, where speed is the name of the game—but a stagnant brand was in the way.
Traction assigned a world-class brand designer from our collective and developed a new identity system, messaging, style guide, digital campaign, brand video, trade show booths, and more—all in record time. Tricentis rocketed to #1 share of voice, up from #6, with an 800% lift in awareness.
%
lift in awareness YoY
#
share of voice (from #6) YoY
+
%
YoY revenue growth
“They sure can write one heck of a great headline!”
Brent RemaiCMO
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