We overhauled a global brand in 30 days. Next time we’re aiming for 29.
![Man jumping in midair](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F357b75de6a55e1e7bcb12e13b9036abb17061f32-4428x2688.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
Client
TricentisIndustry
TechnologyCategory
Strategy Branding Advertising Demand Generation Social MediaTricentis is the leader in automated software testing, where speed is the name of the game—but a stagnant brand was in the way.
Traction assigned a world-class brand designer from our collective and developed a new identity system, messaging, style guide, digital campaign, brand video, trade show booths, and more—all in record time. Tricentis rocketed to #1 share of voice, up from #6, with an 800% lift in awareness.
%
lift in awareness YoY
#
share of voice (from #6) YoY
+
%
YoY revenue growth
![Tricentis logo animation](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2Fe61f659ef40b7f3abd375c80bc08bd85a504d5d7-1920x389.gif%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
“They sure can write one heck of a great headline!”
Brent RemaiCMO
![Tricentis ad on side of building](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F97a72a2790bcdef4a03a5d02bab7aa78bc82f8e1-887x1598.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Pages from the Tricentis brand book](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2Ff1e8317d03a4ab74be85c6c0d15a3e3682cb55f8-4000x3000.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Image of custom Nike shoes on a screen](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F5aaa8433ce98a76a4b44b9c0b0097983ef3470ec-4000x4000.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Series of six banner ads](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2Fb08f1eb177e581e4ea9c5c08265dcde5d34c6397-1610x584.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
![A blue t-shirt with the Tricentis logo](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F0374dbd3ca3ea1ec492b98ed53ff23bb3553c4f6-1496x1496.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
![A billboard advert reading "Speed changes everything. Enterprise test automation"](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2Fec58a465eea2a1ba4dd7691a771c5581f256c247-1497x1498.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
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