Meet the teamBrandon Herrera

Program management leader. Glue guy. BBQ champ.

Brandon Herrera
Director of Program Management

Brandon Herrera

Every agency needs a Brandon. He’s the glue guy. The guy who knows what it takes to get the work done. Who knows when to nip and when to untuck. Who knows what it takes to do work—and what it takes to do great work. And that trust and candor are the secret ingredients in the brew of delivery.

Which is why he leads program management at Traction.

Brandon has over fifteen years experience overseeing all aspects of program and project management for initiatives including website development, digital marketing and traditional brand advertising. Brandon has partnered with some of the world’s leading brands including adidas, Toyota and Nissan to produce award winning creative. A graduate of the University of California, Berkeley, Brandon is also a certified Project Management Professional (PMP)®.

Brandon is also the reigning BBQ Smackdown champion at Traction. He puts the same attention to craftsmanship into his brisket and ribs that he does into his work—which makes him an unstoppable force on the grill.

Core Team
Garrett Lawrence
Garrett LawrenceHead of B2B
Kristen Bergman
Kristen BergmanClient Partner
Reyna Wright
Reyna WrightSocial Media
Chelsea Huber
Chelsea HuberProgram Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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