WorkPatiofyre

Eight feet of blazing heat.

Patiofyre heater in a mountain landscape

Client

Patiofyre

Industry

Lifestyle

Category

Strategy Performance Marketing AI Implementation

A startup with a revolutionary wood pellet patio heater needed to compete with industry giants during their crucial first holiday season. Patiofyre had the product innovation but lacked the marketing infrastructure of their established competitors.

Traction developed a custom AI ecosystem that amplified their limited resources. Our strategy leveraged Waldo AI for brand auditing, ChatGPT for campaign planning, and a custom Claude instance for brand-authentic content. We deployed Canva and Runway AI for creative production, while optimizing Meta AI algorithms for precision targeting.

This AI-first approach enabled Patiofyre to punch far above their weight class, delivering enterprise-level output from a startup team.

%

Return on ad spend.

+
%

Sales projections.

%

Email list growth.

“AI helped our tiny team throw punches like a heavyweight. We're out here competing with billion-dollar companies, and we're not just keeping up – we're smoking them."

Matt KorishCEO
Patiofyre lamp by a waterfall
Related work
Good Vibes logo over a pair of lips kissing

Good Vibes

Brand. Spanking. New.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2025

Post

5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business

Careers

General

Privacy Policy