Even more reasons to love your vino.

DAOU Vineyards is the fastest growing luxury wine brand in the world. They sought to elevate customer engagement by creating a unique loyalty program that would appeal to wine lovers and offer customizable options.

Traction had already helped them build a website that supported growth. Our new goal was to enhance user experience and drive membership sales with a compelling digital experience.

Traction helped DAOU design the world’s first wine club rewards program. The onboarding experience offers an interactive configurator tool that allows members to personalize wine club memberships and see all of the rewards, perks and shipments coming their way throughout the year based on their selection.