WorkGE HealthCare

Making ultrasound sound better.

Confident woman

Client

GE HealthCare

Industry

Health & Wellness

Category

Strategy Content Advertising Demand Generation

GE HealthCare produces the best ultrasound technology money can buy. Each of their ultrasound brands is designed to serve a unique need in the market. Our job is to help customers understand the difference between them—and why they should care.

Traction talks with with target HCPs for each of the five brands we support across their portfolio. The insights we uncover lead to creative solutions speaking directly to the pain points that doctors feel in their daily lives.

Related work

Herewith

Helping a young brand help old people.

GE HealthCare

Know. Now.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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