Making ultrasound sound better.

Client
GE HealthCareIndustry
Health & WellnessCategory
Strategy Content Advertising Demand GenerationGE HealthCare produces the best ultrasound technology money can buy. Each of their ultrasound brands is designed to serve a unique need in the market. Our job is to help customers understand the difference between them—and why they should care.
Traction talks with with target HCPs for each of the five brands we support across their portfolio. The insights we uncover lead to creative solutions speaking directly to the pain points that doctors feel in their daily lives.
Related work

Herewith
Helping a young brand help old people.
GE HealthCare
Know. Now.