Meet the teamGarrett Lawrence

The B2B whisperer.

Garrett Lawrence
Head of B2B

Garrett Lawrence

Garrett is fueled by a passion for crafting catalytic ideas that spark inspiration and create deep emotional connections with people as they experience a brand's journey. This passion drives his ability to lead B2B agencies and orchestrate fully integrated, omni-channel global campaigns that harmonize brand and demand, propelling a company’s success.

During his 23-year tenure at Omnicom’s B2B agency, Doremus/SF, Garrett transformed a modest satellite operation into a full-service powerhouse by assembling highly experienced teams and adopting an insights-driven approach. This methodology brought brand stories to life through comprehensive, results-oriented campaigns for industry giants like Intel, Microsoft, Visa, Corning, CapitalOne, and NetApp. Additionally, he held strategic growth roles at other prominent agencies, including FCB, Publicis, and Grey.

Garrett's dedication to B2B marketing is rooted in his profound understanding and empathy for B2B decision-makers, recognizing the pressures they face and the opportunities for driving essential growth.

When he's not devising the next big campaign, you'll find him enjoying time with his family or strumming his guitar and singing with his Rock/R&B or Bluegrass bands.

Core Team
Kristen Bergman
Kristen BergmanClient Partner
Reyna Wright
Reyna WrightSocial Media
Chelsea Huber
Chelsea HuberProgram Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024


5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business



Privacy Policy