Meet the teamMichael Baer

Fractional CMO. Renaissance dude.

Michael Baer
Executive Client Partner / Strategist

Michael Baer

Michael is a growth-focused fractional CMO with over 30 years of marketing and operational leadership, and a track record of driving strategic insight, superior creativity, and executional excellence.

Michael leverages his diverse end-to-end experience to help companies turn their marketing into a greater value driver for their organization. After years running marketing for companies from Fortune 500’s to SMB’s and start-ups, he is now a fractional CMO, consulting with companies of all sizes to create more powerful consumer-driven brands, professionalize and transform their marketing, and initiate and innovate their GTM approaches.

Michael’s also a writer, musician, home cook and mixologist, gardener, tennis player, and all-around-Jeffersonian (he even went to the University of Virginia). He’s also an industry thought-leader who came up with the term “Stratecution” — a concept that aligns strategy, execution, people, operations, and technology around a holistic marketing approach to accelerate growth.

Recent articles
Woman holding sparkler
Tuesday, January 3, 2023Start with 'Who,' Rather Than 'Why'

Traction consultant Michael Baer shares his latest thoughts on marketing in a recent MediaPost article. Mike suggests starting with asking "who?" even before you start asking "why?"

Core Team
Garrett Lawrence
Garrett LawrenceHead of B2B
Kristen Bergman
Kristen BergmanClient Partner
Reyna Wright
Reyna WrightSocial Media
Chelsea Huber
Chelsea HuberProgram Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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