Meet the teamSteve Barretto

Champion of aesthetics and underdogs.

Steve Barretto
Creative Director

Steve Barretto

Steve cut his teeth in branding working as a contractor at Apple while self-financing his design education at San Jose State University. Shortly thereafter he was hired on as an art director, and this education in how to use strategic and creative thinking to steward a brand has sustained his 30+ year career.

Steve uses the same playbook to help clients in the social good and non-profit worlds to create impact in addition to serving for-profit clientele. Steve has stewarded, and in some cases, created some of the top brands in the Bay Area across many sectors of business including Apple, Autodesk, eBay, Levi’s, Mattel, Oracle, LinkedIn, SFMOMA, and Whole Foods to name just a few.

Core Team
Garrett Lawrence
Garrett LawrenceHead of B2B
Kristen Bergman
Kristen BergmanClient Partner
Reyna Wright
Reyna WrightSocial Media
Chelsea Huber
Chelsea HuberProgram Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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