Traction welcomes LinkedIn to client roster
SAN FRANCISCO - January 11, 2021
Traction, the marketing accelerator for in-house teams, announced today that it has been selected by LinkedIn, the world's largest professional network, to support its LinkedIn Marketing Solutions (LMS) line of business.
Traction’s highly collaborative marketing accelerator model, designed to be an extension of in-house teams, was chosen by LMS.
In the Fall of 2019, Traction pivoted its business model from being a digital and creative agency to a marketing accelerator that is designed to serve the needs of modern clients. Traction works as an extension of in-house marketing teams, adapting to their in-house structure while providing specialized, expert consultants to provide creativity, hone media performance, adapt to change and deliver business growth.
“It’s no secret that the agency model was broken—so we listened to clients, leaned into what was working, cut out everything that wasn’t, and completely reimagined what an agency should be. It’s a work in progress, but our model is not burdened with bureaucracy, so we can adapt quickly,” said Adam Kleinberg, CEO of Traction.
The win caps a year of significant growth for Traction. The accelerator won assignments from eight new brands in 2021.
Read more about Traction's momentum as a marketing accelerator in this article recently featured in AdAge.
Traction is a marketing accelerator—a new breed of brand experience consultancy designed to help in-house teams get traction, fast. Founded in 2001, Traction pivoted to a new model in 2019 better suited to the needs of modern clients. Traction enhances in-house teams with a roster of subject matter experts to help adapt to change, spark creativity, hone performance, manage growth and scale teams—providing speed, efficiency, world-class talent and seamless collaboration with its clients.