News
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Our CEO, Adam Kleinberg, in a recent interview on the SharkPreneur podcast.
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Adam was asked for a comment in this MediaPost story about Subway’s “publicity stunt” ...
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Digiday's Mike Burgi caught up with our CEO, Adam Kleinberg last week. Check out this recap about "How Traction evolved into a marketing accelerator."
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Traction's Neil Cohen has a podcast interview with Drift's Justin Keller on how to better align Marketing and Sales for everyone's success.
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Adweek interviewed Traction CEO recently about the challenges B-to-B marketers are facing in 2023 and how they can overcome them.
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The ANA recently called Traction CEO, Adam Kleinberg, and our client, Matt Agronin, CMO of the consultative outsourcing leader, Ubiquity, for some advice for B2B marketers.
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Traction, in partnership with Ascendant Network released a special report providing a marketing summary of 2021, with key trends and implications for 2022.
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Former Unilever and IBM exec to lead digital transformation consulting practice at in-house marketing accelerator
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Traction, the marketing accelerator for in-house teams, announced today that it has been selected as AOR for LinkedIn Marketing Solutions.
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Today, Traction welcomes Brian Hovis as Senior Partner and Head of Performance Marketing.
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We’re thrilled to announce that Traction has reinvented itself.
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Traction was featured today as the lead story on the home page of AdAge.com after we announced that we are moving to a 100% remote workforce.
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The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction
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The retail world is shifting like a pair of tectonic plates.
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Traction's 'Days of Action' initiative was featured in an article written by Erik Oster and published here on AdWeek.
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Some people call me a "candy ass." And I'm okay with that.
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To CMOs, politics can be like the Sirens of Greek mythology to marketers.
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Traction continues to gain coverage for the barrage of trolls in response to our "Days of Action Policy.
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In January, Expedia debuted a spot to show the importance of broadening one's worldview.
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Facebook has replicated a core feature of Snapchat and delivered a nearly identical version of Stories to all four of its major apps.
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Brands and agencies are concentrating too hard on simply counting impressions. At Traction, we believe brands need to get back to making them.