A fresh approach to media: fill a gap, fix ops, lift sales, and leave.
IndustryFood & Beverage
CategoryAnalytics Performance Marketing Social Media
The pandemic led to megagrowth in meal kit delivery. Then lockdown ended. And the Great Resignation started. The Cookie Apocalypse too. Traction’s crack media team, led by the former VP of Marketing at one of the nation’s top retailers, took over Facebook ad buying— the #1 performance channel for HelloFresh.
We updated their strategy, cleaned up their ops, managed their buys for six months, achieved the lowest Customer Acquisition Cost (CAC) they’d ever seen, and then trained their people as they were able to hire a new team.
reduction in CAC
YoY increase in U.S. customer base
YoY increase in U.S revenue
"Traction brings senior talent to the table that I can really partner with to drive our business forward. And, they helped HelloFresh achieve our lowest acquisition cost... ever."Cezanne HuqVP of Growth