A fresh approach to media: fill a gap, fix ops, lift sales, and leave.

Hello Fresh logo




Food & Beverage


Analytics Performance Marketing Social Media

The pandemic led to megagrowth in meal kit delivery. Then lockdown ended. And the Great Resignation started. The Cookie Apocalypse too. Traction’s crack media team, led by the former VP of Marketing at one of the nation’s top retailers, took over Facebook ad buying— the #1 performance channel for HelloFresh.

We updated their strategy, cleaned up their ops, managed their buys for six months, achieved the lowest Customer Acquisition Cost (CAC) they’d ever seen, and then trained their people as they were able to hire a new team.


reduction in CAC


YoY increase in U.S. customer base


YoY increase in U.S revenue

"Traction brings senior talent to the table that I can really partner with to drive our business forward. And, they helped HelloFresh achieve our lowest acquisition cost... ever."

Cezanne HuqVP of Growth

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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