CampaignAdobe Echosign

Sign, sign, everywhere a place to sign

Adobe EchoSign occupies a crowded and undifferentiated category. And while Adobe has been a leader in the digital document space for years, they were facing stiff competition in the digital signature space. Adobe needed to do something different, so they tapped Traction for a concept to build awareness for EchoSign in a unique and memorable way.

Reading between the lines

We discovered that Adobe Echosign is more than an easy way to get signatures: it also allows you to track and manage documents from multiple devices, so you can sign a document from almost anywhere.

Sign, sealed, delivered

Using this learning for inspiration, we eschewed techno-jargon and created a playful world where business gets done in the most unusual places. Collaborating with Owen Jones & Partners, we developed a campaign with outdoor, digital display, and video.

The bottom line

The campaign launched a few weeks before Dreamforce across a variety of media, and has since been seen and shared by millions. And in the first year the campaign significantly lifted brand awareness and contributed to 14.7% revenue increase.

Adobe Echosign campaign facebook page
Adobe Echosign campaign wild posting at bus stop
Adobe Echosign campaign wild posting on San Francisco taxi cab

“It was a great concept and we are having a lot of fun with it.”

Christine Beury

Marketing Manager

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