The Futureproof Project
The future isn't coming. It’s already here.
The Futureproof Project has been curating community since 2021. Now, over 300 ambitious marketers have joined us to explore how AI is reshaping growth, creativity, and what it means to lead. It’s part think tank, part toolkit—and 100% focused on turning emerging technology into your competitive advantage.
Where curiosity meets clarity.
Your unfair advantage in the age of AI.
Futureproof is built around one simple idea: when smart marketers get together—in a setting that embraces the messiness of progress—they help each other get smarter, faster.
We host curated events where leaders can be vulnerable and share what’s actually working when it comes to AI, automation, team design, and scalable growth. From those conversations, we distill insights into reports, newsletters, and real-world solutions to help teams stay ahead.
This isn’t theory. This is what’s next—and how to lead it. Today.
Purpose-built for you.
You'll feel right at home if you're...
A CMO or VP tasked with modernizing your marketing org
A brand, content, or media lead exploring AI-driven scale
An operator trying to make your team faster, leaner, and smarter
The kind of person who hates vendor webinars and loves real talk
Join The Futureproof Project.
Want in?
Sound like Futureproof could help achieve your AI goals?
Events that spark real change.
Dive into the think tank.
From intimate dinners to hands-on workshops and virtual gatherings, Futureproof events are designed to foster candid conversation—not performative panels.
Futureproof events for your team.
From executive overview sessions to AI Agent Hackathons, we can customize a Futureproof event to bring your team up to speed on what AI means for marketing today, and how to actually use it.
Practical insights that don’t waste your time.
The CMO AI Acceleration Roadmap
Our flagship publication, built on input from hundreds of senior marketers.
Futureproofing Newsletter
Sharp takes, no fluff. What to watch, what to try, and what to skip.
Our community.
Marketers from these brands that trust Futureproof.
Over 300 CMOs and VPs from the world's most important brands have joined The Futureproof Project and attended our events.
MLB / Apple / Unilever / Newell Brands / Northrop Grumman / Instalily.ai / Campbell's / L'Oreal / Novartis / Hines / Estee Lauder / NFL / Marriott / Intel / Teepublic / Church's Texas Chicken / State Farm / Prestige Consumer Health / NHL / Talkspace / Mastercard / FullBeauty Brands / Prime Video / Adidas / Neo4j / Marriott / LinkedIn / Lattice / NY Times / Jovie / Colgate-Palmolive / Citi / Franklin Templeton / Causes.com / Dr. Martens / Morgan Stanley / NY Mets / PepsiCo / Eli Lilly / H&R Block / Naturipe Farms / LA Rams / United Health Group / PlayStation / VisitFlorida / H&M / Adobe / ServiceNow / Nestle / Adorama / Live Nation / Applied Silver / Patek Philippe / Newell Brands / Genexa / Rosewood Hotel Group / The Wonderful Company / 8x8 / Treasury Wine Estates / Dashlane / American Girl / Catalyst Brands / General Motors / EOS / NBA / 1800Flowers / Instacart / Emerald Brand / Vudu / DAOU Vineyards / Turo / BMO / World Finer Foods / Visa / Velocity Global / HP / Ancestry / Groq / Remitly / Splice / Canva / Sambazon / Google / Kaiser Permanente / Gardyn / Elida Beaty / BodyHealth / April / Madison Square Garden / Prudential / Dentsply Sirona / Health Equity / Diageo / Sporting Kansas City / Simon Property Group / Orange Theory / Arm / Solo Brands / Patiofyre / Charitybuzz / NVIDIA / Stripe / Invisalign / Pinterest / Spineology / Ubiquity / Sprout Social / Hewlett Packard Enterprise / Samsung Health / Bank of America / Walgreens / Ubisoft / Spectrum Equity / Honda / Phoenix Labs / Nextdoor / TaskRabbit / Varo Bank / Mighty Capital / FS Investments / Vessel / FXI / Viasat / CashApp / GoDaddy / Harley Davidson / Niagara / Iron Mountain / Honeywell / Meow Wolf / T-Mobile / Middleby Outdoor / Sonic Automotive / Eplan / Rittal / Discover / Spectrum Brands / Church & Dwight / ADP / Paramount + / Discovery Education / PB5Star / Recorded Future / IGN Entertainment / BD / Chobani / Cognitiv / Magnum Ice Cream / Beam Suntory / Unrivaled Sports / Volvo / Splunk / One Medical / United Health Group / Goddard Systems / Ocrolus / Axon / Bayer / Coca-ColaKohler / Hilti / Campbells Soup / Inspire Brands / First Horizon Bank / Humana / Anakeetsa / Guardian Life
Upcoming Events
The Futureproof Project has produced over 30 events for our members — both in-person dinners for brand leaders and virtual gatherings to dive deep into critical subject matter areas.
AI Solutions that move the needle.
Traction's Futureproof AI Solutions combine advanced AI technology and experts from our Liquid Workforce to help you go from ideas to execution. Accelerate your growth today.
Fresh from Cannes: 8 essential truths every marketer must face about AI, creativity, and keeping humanity at the center. Adapt fast — the revolution isn’t coming. It’s here.
Last week in Nashville, the Futureproof Project gathered an influential group of CMOs and creative leaders for a private dinner unlike any other—hosted by Traction in collaboration with the ANA and XR Extreme Reach. Set against the backdrop of the ANA In-House Agency Summit, the evening sparked something rare in today's marketing landscape: honest, forward-looking dialogue about the future of creativity inside brands.
In January, Traction and The Futureproof Project just dropped our groundbreaking 2025 AI Insights CMO Report. We believe it is the most comprehensive and practical resource on marketing with AI available today. The response has been so strong, we just published a Volume 2 with new case studies, new frameworks and new insights to help you win on your AI adoption journey.