Meet the teamAdam Kleinberg

CEO. Thought Leader. Bonsai pruner.

Adam Kleinberg
CEO

Adam Kleinberg

Born and raised in New York, Adam bought a one way ticket to California after graduating from Cornell. From an early age, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home.

In the entrepreneurial spirit, he bought a book on Photoshop and declared himself a web designer. After a few years at a handful of agencies, he had officially earned the title. In 1997, he was blogging before the word “blog” was coined. In 1998, he was the resident Flash guy at Think New Ideas, a hot integrated agency. In 2000, he was recruited to help start the SF office of Tribal DDB.

Adam and his partners founded Traction in 2001 (in the spare bedroom of his apartment) on the principle that doing great work is easier with talented people you like and admire. Twenty great years of collaboration with some of the world's greatest brands have borne out that philosophy.

In 2019, he led the transformation of Traction into a marketing accelerator to better serve the needs of brands in today's fast-paced, data-driven environment. He plays a hands-on strategic role with Traction's clients to help ensure that their business objectives are aligned with the needs, desires and behaviors of their customers.

A prolific writer, Adam has spoken at dozens of industry conferences around the world and published over one hundred articles in industry publications such as Adweek, Ad Age, Forbes, Entrepreneur, Mashable, and others. In 2013, he was a MediaPost All-Star, an award given to the three most influential digital creatives in the US each year. He is an amateur bonsai artist and can occasionally be found at Lake Merritt in Oakland practicing tai chi.

Recent articles
The Futureproof Project
Friday, October 11, 2024Unlock the Future: How Brands are Harnessing the Power of AI

AI is revolutionizing how brands grow, from efficiency to creative strategy. The key? Balance AI with human insight to unlock its true potential.

The Futureproof Project
Friday, October 4, 2024 3 Strategies for Creative AI Adoption

If you’re still on the fence about integrating AI into your creative and marketing processes, I hate to break it to you, but you’re already behind.

Invest in Brand!
Wednesday, September 4, 2024Building a Brand in the AI Era

Yesterday, I had the honor of being invited to speak on the topic of “Building a Brand in the AI Era” at the CMO Alliance Summit in San Francisco.

Core Team
Garrett Lawrence
Garrett LawrenceHead of B2B
Kristen Bergman
Kristen BergmanClient Partner
Reyna Wright
Reyna WrightSocial Media
Chelsea Huber
Chelsea HuberProgram Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024

Post

5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business

Careers

General

Privacy Policy