Meet the teamAdam Kleinberg

CEO. Thought Leader. Bonsai pruner.

Adam Kleinberg
CEO

Adam Kleinberg

Born and raised in New York, Adam bought a one way ticket to California after graduating from Cornell. From an early age, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home.

In the entrepreneurial spirit, he bought a book on Photoshop and declared himself a web designer. After a few years at a handful of agencies, he had officially earned the title. In 1997, he was blogging before the word “blog” was coined. In 1998, he was the resident Flash guy at Think New Ideas, a hot integrated agency. In 2000, he was recruited to help start the SF office of Tribal DDB.

Adam and his partners founded Traction in 2001 (in the spare bedroom of his apartment) on the principle that doing great work is easier with talented people you like and admire. Twenty great years of collaboration with some of the world's greatest brands have borne out that philosophy.

In 2019, he led the transformation of Traction into a marketing accelerator to better serve the needs of brands in today's fast-paced, data-driven environment. He plays a hands-on strategic role with Traction's clients to help ensure that their business objectives are aligned with the needs, desires and behaviors of their customers.

A prolific writer, Adam has spoken at dozens of industry conferences around the world and published over one hundred articles in industry publications such as Adweek, Ad Age, Forbes, Entrepreneur, Mashable, and others. In 2013, he was a MediaPost All-Star, an award given to the three most influential digital creatives in the US each year. He is an amateur bonsai artist and can occasionally be found at Lake Merritt in Oakland practicing tai chi.

Recent articles
Digiday
Thursday, February 29, 2024Digiday Spotlights Traction's Approach to Client Service

This week, Digiday wrote a story on how Traction is revolutionizing client services with former brand-side talent and how Lauren Evans joined Traction and was promoted to lead our client service team after spending 9 years growing lululemon from a $500M to a $6B business.

Floating brains
Monday, February 12, 2024Mastering AI Marketing

There are 58,000 AI companies in the world today. 17,000 of them are based in the United States. That’s a lot. Marketers tend to keep up with technology more than most. I’d guess that half the people reading this are already using ChatGPT on a daily basis.

Davos, Switzerland
Sunday, January 21, 2024The Futureproof Project: Live from Davos!

Last week, I had the absolute pleasure of interviewing Tara Sharp, an extraordinary marketer, thought leader and all around inspiring woman, at an amazing "Live from Davos" virtual event for The Futureproof Project!

Core Team
Kristen Bergman
Kristen BergmanClient Partner
Chelsea Huber
Chelsea HuberProgram Manager
Caroline Crawford Fish
Caroline Crawford FishSenior Program Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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