Strategist. Researcher. Burner.

Alexandra—or Alex as we call her—started her first stint at Traction as a Business Development Manager in 2018. Within a year, she was writing the strategy in winning proposals. When she came back for a second tour of duty after a brief hiatus, we decided we better do something about it.

Today, Alex is a core member of our strategy team, leading research, uncovering insights, and writing brand narratives for a diverse group of clients, both consumer and B2B.

She also has spent several years working in retail brand promotion for Gemini Displays. Alex holds a degree in Political Science from UCLA and interned in the Office of Senator Ben Allen early in her career.

If she's not answering email, she might on the Playa at Burning Man. She'll get back to you in a week.