We reimagined the ariessence online brand experience to set the stage for growth.
Client
ariessenceariessence pure PDGF+® is a revolutionary skin rejuvenation technology. The brand is growing rapidly and needed to enhance its online experience to evolve from the restrictions of its current Shopify templated site. With a main purpose of boosting its e-commerce capabilities, it was also an opportunity to reimagine and relaunch on WordPress, providing greater creativity, functionality, and user experience.
The challenge was to create a website that better told the ariessence story for HCPs, who were demanding more information on PDGF, for themselves and their patients, meaning the need for the addition of a consumer-facing site too.
The site’s business goals were to drive product sales and increase brand awareness through a completely reimagined online experience.
We created an elegant design system, wrote the brand narrative to more strategically reflect new brand messaging, developed functionality and interfaces that informed and drove the user journey, and built a new site that left the CEO and the C-suite “very impressed.”
We used AI to bring their main campaign visual to life with a jaw-dropping video, making the experience more dynamic.
“The team delivered an online experience above and beyond — through the creative process we were just making tweaks here and there to enhance what was already great — because Traction were delivering exactly what we had envisioned or in many cases something even better. Everyone should want to collaborate with them. An effortless, joyous, fulfilling experience ...”
Daryn HenryCOO, LRM Aesthetics
