Meet the teamBen Lack

B2B marketer by day. Rock star by night.

Ben Lack
Demand Generation Director

Ben Lack

Ben has a 20 year track record helping various B2B companies with digital marketing and demand generation. In addition to consulting, he’s been both an investor and advisor to many small businesses and tech startups. He also brings strong expertise in marketing and sales ops to our B2B clients.

Ben has many achievements that add to his credibility as a marketing thought leader. Prior to working with Traction, Ben led the global digital marketing effort for oPower, a software company that serves the utility industry that was acquired by Oracle after an IPO. Before that, Ben launched the Daily Energy Report, an online cleantech publication. The Daily Energy Report, was featured as “New & Noteworthy” on iTunes as well as included on the “Top 100 Video Podcast” list. Ben was also part of the founding team at Current Energy, an energy services company that won the Energy Innovator’s Award by the Department of Energy for the Current Energy Store.

Ben has spoken at, presented, or moderated talks at South by Southwest, DreamForce, and KM World as well as led hundreds of webinars that cover marketing, media, energy, or business.

Ben is a University of Georgia alum and currently splits his time between San Francisco, California and Austin, Texas. He is the Pardot user group leader for the Bay Area and enjoys traveling, spending time with family, and traveling the country serving as band leader and drummer for the band, the Brass Animals

Core Team
Kristen Bergman
Kristen BergmanClient Partner
Chelsea Huber
Chelsea HuberProgram Manager
Caroline Crawford Fish
Caroline Crawford FishSenior Program Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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