Meet the teamChristine Bensen

Analytics genius. Media O.G.

Christine Bensen
Integrated Media Consultant

Christine Bensen

Knowing the future was in digital media, Christine bought her first banner placement on Hotwired in 1995. Today, she leads a team of senior marketing professionals who love solving media challenges for clients ready to take their planning and buying to the next level.

Christine provides services across the media spectrum including media/marketing strategy, SEM, display, paid social, ad operations, print, OOH, OTT, and dashboard development/analytics.

Christine has more than 20 years of experience in the digital industry, working with clients like L'Oreal USA, LG Mobile, Intuit, Visa, Microsoft, Hewlett Packard and Xbox – gaining invaluable experience in creating media solutions for consumer, B2B and technology businesses. Her background in research and information systems has translated into a deep knowledge of data, making her a resident expert in everything from attribution modeling to programmatic media. Christine previously worked at iCrossing, McCann, Publicis Modem, Moxie and TBWA Chiat Day.

Her homemade Italian food is almost as brilliant as her wizardry with data and analytics.

Core Team
Garrett Lawrence
Garrett LawrenceHead of B2B
Kristen Bergman
Kristen BergmanClient Partner
Reyna Wright
Reyna WrightSocial Media
Chelsea Huber
Chelsea HuberProgram Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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