Meet the teamGinger Piscitello

Defender of bottom lines.


Ginger Piscitello

Ginger has over twenty years’ experience keeping agencies financially—and culturally— healthy. She is that rare financial leader that truly gets that the sustainable bottom line includes a happy, engaged and motivated team, and ga-ga excited clients that blow their goals out of the water. The investment to achieve that goes right into the asset column of Traction’s balance sheet.

Prior to Traction she spent several years as CFO of Black Bag Advertising and was instrumental in their acquisition and transition to Essence Digital, where she remained for another year. Before that, the Berkeley mathematics grad (and spreadsheet wizard) spent eight years as the Director of Client Finance at both Carat and Freestyle Interactive, where she developed a comprehensive understanding of the unique dynamics of successful media and creative agencies.

A compulsively good person, you won’t find Ginger working on Fridays because she volunteers helping kids in need every week.

Core Team
Garrett Lawrence
Garrett LawrenceHead of B2B
Kristen Bergman
Kristen BergmanClient Partner
Reyna Wright
Reyna WrightSocial Media
Chelsea Huber
Chelsea HuberProgram Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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