Community architect. Closet anthropologist.

Greta Neigher brings a rare perspective to the agency world: she's been on the other side. After spending more than a decade building lululemon from the inside out—where she architected the powerful community strategy that put the retailer on the map—she knows firsthand what keeps brand leaders up at night, and more importantly, how to solve for it.

As Director of Key Accounts at Traction, Greta orchestrates brand strategies and go-to-market campaigns that don't just launch products—they build communities. Her approach blends the analytical rigor of a strategist with the empathy of someone who describes herself as a "closet anthropologist," using every interaction as an opportunity to understand what truly drives human behavior.

When she's not building bridges between brilliant people and the brands they believe in, Greta can be found playing baseball or dominating on the pickleball court. She's admittedly obsessed with her family—her two kids, her pitbull, and her wonderfully wild partner who keeps life interesting.