Meet the teamLulu Tsui

Maker of friendly products.

XD Consultant

Lulu Tsui

Lulu's first collaboration with Traction way back in 2006. Since then, she's been a key partner delivering user-friendly SaaS product design for our clients.

A seasoned Experience Designer with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service, mobile, and touchscreen technologies. I have deep expertise in fintech, CRM, cannabis, supply chain, order to cash, biomedical, and IVR fields as well as education and non-profit.

Collaborating with business stakeholders, product owners, and development teams, I apply human-centered design methodologies to create digital products and services that are easy to use and adoptable. My clients include Bloomberg LP, Mastercard, IBM Watson, The Leukemia & Lymphoma Society, John Hopkins University, Roche, Thermo Fisher, E2Open, Contact Solutions, Pearson, and McGraw-Hill.

Core Team
Garrett Lawrence
Garrett LawrenceHead of B2B
Kristen Bergman
Kristen BergmanClient Partner
Reyna Wright
Reyna WrightSocial Media
Chelsea Huber
Chelsea HuberProgram Manager

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024


5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business



Privacy Policy