Maker of friendly products.
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Lulu Tsui
Lulu's first collaboration with Traction way back in 2006. Since then, she's been a key partner delivering user-friendly SaaS product design for our clients.
A seasoned Experience Designer with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service, mobile, and touchscreen technologies. I have deep expertise in fintech, CRM, cannabis, supply chain, order to cash, biomedical, and IVR fields as well as education and non-profit.
Collaborating with business stakeholders, product owners, and development teams, I apply human-centered design methodologies to create digital products and services that are easy to use and adoptable. My clients include Bloomberg LP, Mastercard, IBM Watson, The Leukemia & Lymphoma Society, John Hopkins University, Roche, Thermo Fisher, E2Open, Contact Solutions, Pearson, and McGraw-Hill.
![Garrett Lawrence](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2Fd5684f293024b9cd9f419ab550b8270e4947c65f-3024x3387.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Kristen Bergman](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F3038202ffa1cc272a159bda970967a943067851e-3801x5321.jpg%3Frect%3D517%2C478%2C3090%2C2750%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Reyna Wright](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F62cc48758684980d6b9e27cb87f37f2f0639d4f4-3000x3000.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Chelsea Huber](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2Fc7353e948b5ea368279e848bf20058281e2a1046-3024x4032.png%3Frect%3D0%2C225%2C3014%2C2789%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)