The Futureproof Project

The internet has transformed almost everything we do—from how we get information to how we communicate, get entertainment, even how we eat. It is the defining invention of our lifetime. And yet, it's only the tip of the iceberg relative to what's coming next.

History repeats itself. Just as with the earlier iterations of the web, those who don't adapt to new technologies that make up “Web 3” will suffer the same fate as the companies and industries that got disrupted before. The winners will be the leaders that futureproof their brands. They will be the ones to transform innovation into competitive advantage.

The Futureproof Project is here to ensure that you are one of them. The future is coming fast, let’s move faster together.

Why Futureproof?

The evolution of media. Web 3. The Metaverse. Complexity in the customer journey. The transformation of commerce. The way work gets done. These are just some of the challenges marketers face today.

The Futureproof Project is an exclusive, invitation-only community of 30 senior brand marketers facilitated by, Traction the Marketing Accelerator, and dedicated to turning marketing innovation into competitive advantage.

The Future Project Council provides thought leadership and a regular venue for council members to share and benefit from strategies, challenges, learnings, inspiration and expertise of peers to empower their brands to adapt to change in a confidential setting.

Futureproofing will help you...

Adapt to Change

Marketing is in a state of never-ending evolution. The future is coming fast. We help clients turn innovation into competitive advantage with our roster of specialists—without paying for overhead.

Spark Creativity

Creative applications of innovation are the biggest drivers of competitive differentiation. We can help fill the gaps in your current capabilities to uncover big ideas that will make you a disruptor.

Hone Performance

The need for marketing to drive growth is accelerating, but so is the pace of change in the media landscape. Protect your future by staying at the forefront of marketing innovation that leads to efficient growth.

Futureproof Events

Council meetings take place in a quarterly series of online events and facilitated in-person dinners, culminating in an annual two-day event in Napa each year. Each event will be limited to 10 people on a first-come, first-served basis from our 30 person community to maintain an intimate environment. All 30 members will be invited to our summit in Napa.

In-Person/Brand Innovators

Art Basel Tentpole
Date: November 29 - December 2, 2022
Location: Miami Beach, FL

Virtual Roundtable

Date: January 2023 (TBD)
Location: Zoom Conference Room

Virtual Roundtable

Date: February 2023 (TBD)
Location: Zoom Conference Room

In-Person Dinner

Date: March 2023 (TBD)
Location: New York, NY (TBD)

Join The Futureproof Project Council

The Future Proof Project Council is a referral based, invitation only group of diverse marketing leaders representing key verticals across B2B and B2C.

Please contact [email protected] for more information.