3 ways the Ice Bucket Challenge came up short
By Traction
We’ve all heard of the Ice Bucket Challenge. The campaign has been a viral sensation this summer raising a ton of money for the ALS Foundation.
The program was such a breakout success that naturally, marketers may look to the mechanics of this program to inform their own marketing efforts. But brands need to make sure we look at both the positive and the negative to truly learn.
Much has been written about the things done right in this campaign, but Traction's CEO, Adam Kleinberg explains in Digiday a few ways that this fad actually came up short. Read his explanation here on 3 ways the Ice Bucket Challenge came up short in this Digiday article.
Our client Healthy Pet brought on Traction as agency-of-record a few months back and our first assignment was to launch Ökocat.
Digital metrics promise the ability to be accountable for everything we do in advertising, but the reality is that they are limited in what they can actually measure.
sfBIG (San Francisco Bay Area Innovation Group) is the largest ad industry organization in the Bay Area and is dedicated to driving thought leadership and bringing learning and networking opportunities to our community.