3 ways the Ice Bucket Challenge came up short

Monday, August 25, 2014

By Traction

We’ve all heard of the Ice Bucket Challenge. The campaign has been a viral sensation this summer raising a ton of money for the ALS Foundation.

The program was such a breakout success that naturally, marketers may look to the mechanics of this program to inform their own marketing efforts. But brands need to make sure we look at both the positive and the negative to truly learn.

Much has been written about the things done right in this campaign, but Traction's CEO, Adam Kleinberg explains in Digiday a few ways that this fad actually came up short. You can read his 3 explanations by reading more in Digiday by clicking here .

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