Opinion
This week, Digiday wrote a story on how Traction is revolutionizing client services with former brand-side talent and how Lauren Evans joined Traction and was promoted to lead our client service team after spending 9 years growing lululemon from a $500M to a $6B business.
With the rise of GenAI and all the hoopla around it, it’s hard for marketers to see the forest from the trees. We're poised for more turbulence and disruption than ever before. Here are nine of the biggest challenges CMOs will need to navigate in 2024.
It’s no secret: e-commerce is driving a tsunami of change across the retail landscape.
Traction's Neil Cohen authored a blog post on how "The Pendulum Swings Back to Brand" in a prestigious Scandinavian trends journal, TID & Tendenser.
Over 300 people showed up in New Orleans for the Digiday Media Buying Summit last week.
Marketing is in a time of rapid evolution. Get out your bitters and soda, because we are full-on experiencing the post-COVID hangover.
Traction consultant Michael Baer shares his latest thoughts on marketing in a recent MediaPost article. Mike suggests starting with asking "who?" even before you start asking "why?"
The retail industry is getting turned upside down. A confluence of massive shifts are swirling around in the air, and creating a perfect storm that is sure to create massive upheaval over the next couple of years.
Adobe just paid an eye-popping $20 billion for Figma, a company some people are hardly familiar with. Many may be scratching their heads, wondering ‘WTF?’
You’ve probably seen people practicing Tai Chi in the park and seen it touted as a meditation and wellness practice. But the principles of Tai Chi can also apply to business.
Consumers prefer brands that do actually good things, not brands that simply inject themselves into conversations.
Soaring inflation, the supply chain crisis and the ongoing pandemic will provide a backdrop as marketers tackle challenges and opportunities from cookie deprecation to the Great Resignation to the rise of the Metaverse.
Yesterday, leaders from Audi, Kellogg, FabFitFun, CMRA, Saxx Underwear and Applegate Farms joined us for a conversation about how brands can navigate purpose, politics and disruption.
Almost three years ago, Traction introduced an HR policy called Days of Action, giving our employees two days of paid leave to participate in our democracy however they see fit.
Last Friday, Traction hosted a Roundtable Zoom session with a group of CMOs and other senior marketers from brands big and small to discuss the challenges and opportunities of finding a silver lining in a downturn.
A 2014 Gartner survey suggests that "89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago." That is an astounding shift.
Over the years, Traction has designed many engaging and useful websites for our clients. Quite often we use existing website content as the starting point when designing the new site.
Trust in the financial services sector fell 20 points in 2018, according to the 2018 Edelman Trust Barometer.
Ah, millennials. The elusive generation that’s “killing” every industry. At least, that’s what casual dining chains, the housing market, department stores, the diamond industry, and many more capitalist darlings would have you believe.
Over 80,000 people convened to get business done in the 1.6 million square foot Anaheim Convention Center (that’s 28 football fields if you’re counting).
In many respects, business-to-business marketers are among the world’s most savvy.