Amazon Faces Expensive Ad Battle

Wednesday, July 30, 2014

By Traction

Let’s face it. The advertising game is an expensive one. From radio to TV spots, the possibilities are not only endless, but come at a pretty penny.

Amazon is currently strategizing how to showcase their newest product: The Fire Phone. According to, this phone "is the latest attempt to transform the e-commerce giant into a bigger player in consumer electronics."

Adam Kleinberg, Traction's CEO, was interviewed by International Business Times for his perspective on Amazon's prospects, stating how "Amazon has one advantage in that they own the largest e-commerce channel on the Internet, but they are going to have to pony up big time if they want to be a significant player in the phone market."

To read more on Adam's take on this Ad Battle, check out, or simply click here .

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