Amazon Faces Expensive Ad Battle
Let’s face it. The advertising game is an expensive one. From radio to TV spots, the possibilities are not only endless, but come at a pretty penny.
Amazon is currently strategizing how to showcase their newest product: The Fire Phone. According to ibtimes.com, this phone "is the latest attempt to transform the e-commerce giant into a bigger player in consumer electronics."
Adam Kleinberg, Traction's CEO, was interviewed by International Business Times for his perspective on Amazon's prospects, stating how "Amazon has one advantage in that they own the largest e-commerce channel on the Internet, but they are going to have to pony up big time if they want to be a significant player in the phone market."
To read more on Adam's take on this Ad Battle, check out ibtimes.com, or simply click here .
Digital metrics promise the ability to be accountable for everything we do in advertising, but the reality is that they are limited in what they can actually measure.
sfBIG (San Francisco Bay Area Innovation Group) is the largest ad industry organization in the Bay Area and is dedicated to driving thought leadership and bringing learning and networking opportunities to our community.
What a nice surprise this morning when I opened up my email to find that Mike Estrin over at iMediaConnection had published a list of Blogs Every Marketer Should Follow.