50 LinkedIn Testimonials

Saturday, May 12, 2012

By Adam Kleinberg

I try not to toot our own horn too much on this blog—but figured sharing how others toot our horn is fair game.

Full disclosure: I shortened a few of these, but didn't make any other edits. In some cases, I've used the job titles people had when we worked with them.

We regularly tell our clients that their customers today rely on one another to form opinions and make decisions about brands more than they rely on the brands themselves.

We're no different.

That's why I'm so excited that our clients at Traction have nice things to say about us. So many nice things that between my LinkedIn profile and Traction's, we've got over 50 recommendations from clients, partners and former team members.

Here are half of them—all from clients (you can view more from partners, former employees, contractors who have worked here and more on my profile):


"... If looking for a creative agency to help you reach your customers, I definitely recommend Traction." — Elisa Haidt, Group Marketing Manager

"... Traction have provided the Macromedia and Adobe Education teams with great marketing guidance over the years... from an award-winning online experience to results-oriented presence on a social networking site." — Sandy Balzer, Campaign Marketing Manager

"... the team at Traction were my go-to agency while I was the Worldwide Creative Director of Macromedia. Few agencies could beat our own internal knowledge of the interactive medium's possibilities. Traction was one of them. Despite the high bar that was set for them. They delivered. And were damn fun to work with to boot." — Kathi Skow, Vice President of Marketing & Worldwide Creative Director


"...Traction helped with Alibaba.com's first major brand advertising push in the U.S. during 2009. Under Adam's leadership, the Traction team went extra miles to understand our objectives from all different perspectives, operationally, technically and culturally. They are a creative, professional, fun and passionate bunch!" — Kelly Sang, General Manager, North America


"Traction works hard to earn my business every minute they are on my projects. This intensity and consistency delivers great results... The Traction team doesn't shy away from a challenge and they have delivered repeatedly. Plus the team is a pleasure to work with." — Ken Mowry, Senior Vice President, User Experience

"Traction... enabled Bank of America to deliver unique, end-to-end user experiences with an enhanced speed to market that delighted my internal business partners. Detailed understanding of the business requirements and a whole-hearted dedication to client expectations matched with speed, accuracy, innovation and price make Traction a winning solution to any problem no matter how big or small. I would not hesitate to recommend any company partnering with the fine folk at Traction, nor would I hesitate to work with them again." —Tim Brown, Creative Director
"I have worked with the Traction team on several different projects at Bank of America. Him and his team are excellent at looking at the big picture and coming up with creative solutions which are both cutting edge and extensible and then following through on the detailed execution. I highly recommend Adam and his team as one of the best integrated agencies around...period." — Tom Hoyle, Sr. Vice President, Director of eCommerce Customer Experience
"I had the good fortune to work with [Traction] on a number of extremely critical and visible initiatives at Bank of America. Adam and his team are thought leaders in their field. He is a great innovator. In particular, he has an innate ability to understand multiple perspectives. I've worked with a number of interactive agencies, and rarely do you find a leader that understands all the facets that are necessary as Adam has displayed." — Jay Agarwal, Senior Vice President, eCommerce


"I had the pleasure of working with [Traction] on an award-winning website re-design for Bonny Doon Vineyard... not only could they could execute the myriad of zany ideas spewing from the fertile minds at Bonny Doon, they came up with their own creative ideas that were also on strategy." — Dave Chambers, Online Marketing Consultant


"Writing a recommendation for... the team at Traction is easy. Working with them was a privilege. Creative in both approach and execution, Adam's great strength is his merciless honesty. When something doesn't make sense to Adam, not far around the corner is a critical insight into the business. This unlocks and unleashes the team with creative solutions soon to follow. The integration of insight analysis into the process results in creative that delivers. I look forward to working with Adam again in the future!" — Bill McIntosh, VP Marketing
"... Adam and his team rocks. They bring fresh perspective, tease out the important details, and have great execution." — Mark Rose, Director, Product Management


"...Traction played a key role in launching our company, product and an entire new category of consumer electronic products. The team's creative efforts brought our brand to life with the undergraduate college market and helped us exceed our business objectives. They definitely made the extra effort to understand our target market, key benefits, and technology." — Byron Connell, CMO
"...I have worked with Adam a few times over the years and he has used his creativity and insight to create a tenacious creative and design team at Traction. He was particularly patient and inventive with our team on a very tight budget and constantly over performed." — Rohan Marr, Director, Web Services
"Adam expertly manages a team of brilliant, fearless creatives. His team mixes deep experience with instinct and passion - we can always count on Traction for new ideas, breakthrough creative, and a finger on the pulse of our consumer." — Eric Petitt, Sr. Director of Marketing


"In my professional career, I can't recall another instance where an agency has so successfully married creative execution with strategy." — Dave Lewis, CMO


"Adam and Traction really provide great creative work. Their work has made major contributions to the success of SAP's technical marketing efforts." — Kevin Cox, Sr. Global Marketing Director
"Traction... brought a "can do" attitude, ability to work within an absolutely crazy timeline, and a final deliverable which exceeded all expectations... Adam has assembled and runs an outstanding firm which I recommend unhesitatingly." — Roman Bukary, Vice President of Strategic Accounts
"We've worked with... Traction, for several years at SAP... My experience working with Adam and the team members at Traction was great. I highly recommend Adam and his firm." — Marie Goodell, Senior Marketing Lead
"Traction did a great job for us on an engagement to develop a social media strategy and engineered marketing program. Adam and team are always professional, results-oriented, very creative and a lot of fun to work with. They've got deep social media expertise and always come through with high quality work. Two thumbs up." — Caroline Kohout, Social Media Marketing Strategist


"Creative is strategy at Traction. Traction uses strategic thinking based on customer needs to deliver stellar creative that speaks to the target audience and gets results. Traction is always thinking outside of the box and the account team is always thinking with the MORE mentality... what more can we be doing, how can it be better, lets think outside the box. They deliver compelling ideas that break through the clutter for your brand." — Katelyn Watson, Head of Online Marketing


"Adam is a highly creative, committed leader. His ideas and execution are unique, well thought through and executed as envisioned." — Bob Stohrer, CMO


"... Certainly, there's no shortage of agencies or "shops" you could work with. But, let me save you the time; just call Adam Kleinberg. Right now, they're probably the missing piece you need to transform your business or just deliver a killer strategy with the creative to support it." — Adam Kmiec, Director of Social Media


"...the team... at Traction are top-notch, experienced creative and engineering professionals with a refreshing and disarming authenticity that makes them a pleasure to collaborate with. I highly recommend Traction. They have provided excellent consulting and project execution services to me over the past two years." — Sara Ortloff Khoury, Vice President User Experience, Insights & Analytics


"Adam and his team led us in a major strategy/repositioning exercise. It was great to work with him and they translated the strategy/branding into some great creative execution." — Laura Yecies, General Manager
About the author
Adam Kleinberg

Adam Kleinberg is CEO and and a founding partner of Traction. He has written over 75 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday.

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Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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