Adam Kleinberg talks GoPro with Adweek
Traction CEO Adam Kleinberg was recently featured in Adweek magazine giving his thoughts on GoPro cameras' content marketing edge.
The article, titled GoPro Boosts Sales via Snap and Share , focuses on GoPro's innovative use of Instagram and YouTube to share user generated-content.
Traction CEO Adam Kleinberg was recently quoted in the Direct Marketing News article The Battle For Sexy. Focusing on the battle between creative and data; the article featured Adam's thoughts on the "sex appeal of data" and "ROA - return on awesome."
Here's a video on my panel this week at OMMA RTB.
I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States. I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.