From the vault: And the Oscar goes to...

Monday, February 27, 2012

By Adam Kleinberg

On the Oscar's tonight, Chris Rock told America that being a voiceover artist was the easiest job in the world. "I just go into a booth. A guy tells me the next line. I say the line. He tells me the next line. They pay me a million dollars." (not an exact quote, but close enough)

On the Oscar's tonight, Chris Rock told America that being a voiceover artist was the easiest job in the world.

"I just go into a booth. A guy tells me the next line. I say the line. He tells me the next line. They pay me a million dollars." (not an exact quote, but close enough)

My 8-year old daughter, Alice, asked me, "Daddy, is it really that easy?"

Which lead me to break into the vault and pull out some work we did on a shoestring budget (with tongue firmly implanted in cheek) for Sun Microsystems to launch a product called Java Studio Creator a few years back.

See if you can recognize the talent behind the Oscar-worthy performance of Captain Creator in this gem.

About the author
Adam Kleinberg

Adam Kleinberg is CEO and and a founding partner of Traction. He has written over 75 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday.

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