Work
![picture of a house and keys](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F472c3d2f4501b288653c3ae741d8768cf6113ef0-400x400.jpg%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
Over the past decade, brands have shifted a great deal of their marketing execution to in-house teams—from brand strategy to performance media to creative development.
![Image of Traction's employee guide](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F5980f6fe47a8a87a43b15ff05afd1bdeee6833be-400x400.jpg%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
Since making the decision to go 100% remote as a business, Traction is producing quality work faster than ever before.
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F087c895049dc80f35b6da1a4651d5c010e52eafc-400x400.jpg%3Frect%3D0%2C0%2C400%2C284%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
In order to drive engagement around Lenovo servers, Traction recently created a series of branded entertainment videos illustrating how intense moments of technology failure can have a lighter side.
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2Fc4e6840cb51440f382dbc4c26b2b3d5eb0dc0184-400x400.jpg%3Frect%3D85%2C0%2C300%2C298%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
Traction's campaign for Lenovo has been getting noticed.
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F8643fc3b5cfcd6a5fd5a2d0f7008816a758c1161-400x400.jpg%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
Our client Healthy Pet brought on Traction as agency-of-record a few months back and our first assignment was to launch Ökocat.
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F45616e71f6e9e473681a06b81048ec5de28134bb-400x400.jpg%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
Traction is proud to announce the launch of our latest integrated campaign for the paint company Kelly-Moore.
![](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk6j3wor3%2Fproduction%2F342387895bf8088ca93342c5c9683151ada10108-400x400.jpg%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75)
On the Oscar's tonight, Chris Rock told America that being a voiceover artist was the easiest job in the world.