iMedia's 25 Most Innovative Digital Marketers
Congratulations to Traction CEO Adam Kleinberg for being named to this prestigious list!
The iMedia 25 is an annual list of "...cutting edge creatives, strategists, and technology innovators with big ideas..." - which we think perfectly describes Adam. Compiled by the 2011 honorees and iMedia's marketing community; the list includes such incredible marketers as Adam Kmiec from Campbell Soup Co, Linda Boff From GE, Alexandra Wheeler from Starbucks, Chloe Hampton from Starwood Hotels & Resorts, and Julia Fitzgerald from Sears. Congratulations to all the 2012 nominees!
Coca-Cola has relaunched their corporate website as a content portal with, get this, actual great content. Some of it is about the brand, but some isn't. Should Coke try to be a magazine? Will it succeed?
Mike Shields wrote an epic piece in Ad Week yesterday about the mess that the digital advertising technology landscape has become. He called it the "Ad Wreck."
In the mind of the consumer, every brand gets to be One Thing.