Re: Story, Thinking, & "Oh Shit" Questions
Jenn Maer of IDEO talks about her background as a story/copywriter, IDEO's "design thinking" approach, and the big "oh shit" questions that they strive to answer.
Re:Traction is an event where gifted speakers, industry illuminati, and mischievous makers show up and share ideas, experiences, and occasionally wisdom. It is hosted by Traction at their second office (T2) in the heart of San Francisco.
To CMOs, politics can be like the Sirens of Greek mythology to marketers.
Traction continues to gain coverage for the barrage of trolls in response to our "Days of Action Policy.
In January, Expedia debuted a spot to show the importance of broadening one's worldview.