Kobe Bryant
Sunday, January 26, 2020Kobe's True Court Vision

In 2009, Traction was hired to launch in the US. A few of us had the honor of being invited to see Kobe Bryant be interviewed about leadership by Jack Ma.

Friday, June 28, 2019This 4th of July, Give the Gift of Crap

Here comes the Amazing Crap-O-Matic Gift Generator: ’Murica Edition—just in time to celebrate our nation’s independence.

Monday, December 17, 20182018 Dumpster Fire Collectible Table Ornament

2018 has been such a tremendous year of human drama, that the Merriam-Webster dictionary added “dumpster fire” to their next edition.

Monday, October 22, 20182018 Midterms: Show up or Shut up

With the current polarizing political climate and midterms approaching quickly, everyone is talking about the future of our nation—but so far, it’s been mostly that: talk.

Rooftops in Cartagena
Tuesday, October 16, 2018Purpose, Politics, Disruption & Business Growth

Last week, I had the honor and good fortune to be invited to speak at the +CTG Latin American Summit (a.k.a. "Mas Cartagena").

Tuesday, September 19, 2017Re: Donuts, Risk Taking, & Being Irreplaceable

Adam has a chat with Bob Purcell, former CEO of Dunkin' Donuts, Noah's Bagels, E-LOAN, and 100% Pure (just to name a few).

Sunday, May 21, 2017Re: Story, Thinking, & "Oh Shit" Questions

Jenn Maer of IDEO talks about her background as a story/copywriter, IDEO's "design thinking" approach, and the big "oh shit" questions that they strive to answer.

Wednesday, April 12, 2017Why We're Offering Paid Leave for Activism

Introducing Days of Action.

Friday, October 14, 2016The Mainstreaming of Comic Culture

Comic books and graphic novels are enjoying a boom, with August 2016 hitting a 15-year distribution high since December 1996.

Friday, July 1, 201615 Years of Traction

Last week, Traction celebrated 15 years of history. When we started the agency in 2001, we were very humble in our ambitions.

Tuesday, March 15, 2016The Tale of Two Flags - A Foray into Vexillology

Until recently I didn’t know what vexillology was.

Wednesday, December 11, 2013'Tis the Season for Crap

Back by Popular Demand: The Amazing Crap-O-Matic Gift Generator.

Thursday, August 8, 2013Even Hold Music is Interactive

Here at Traction we pride ourselves on making the most of art and technology for our clients. We dig a little deeper. We look for opportunities for interaction where people don't normally look. Hold music for instance.

Monday, March 18, 2013The Winners and Losers of SXSW

Barbecue, cantankerous felines, food trucks, Al Gore, the fear of missing out, and the word "innovate" - Adweek breaks down the data on SXSW with this convenient infographic, including a quote from our very own Adam Kleinberg.

Monday, March 11, 2013The Last Word on SXSW Cat Stereotypes

Yes, it is true that we have been having some fun with SXSW and cat memes of late.

Monday, December 10, 2012Apocalymas — We're all Doomed! Happy Holidays

With the Mayan Calendar predicting an eminent galactic alignment signifying the possible end of days, Traction has created Apocalymas: a 12 day counting down to the end of the world... or maybe not.

Monday, September 24, 2012Hello Internet! A Presentation on Memes

Memes are important. Why?

Friday, September 14, 2012Why our Burning Man Policy matters

This is a response to Adam Kleinberg's post Why We Have A Burning Man Policy. After six consecutive burns I planned to skip this one. I was going to backpack through India! Or ride AIDS Lifecycle! Or apply for grad school! Or visit friends in Europe! Honestly, I didn't really have a plan aside from wanting a Big Important Adventure that involved running water, flushable toilets, and wearing pants.

Friday, March 9, 2012Advertising Ghost Signs of San Francisco

In the era before mobile devices, computers, and television; advertising was an art form dominated by the printing press and the paint brush.

Wednesday, August 24, 2011Why we have a Burning Man policy

On page 10 of Traction's employee handbook, right in between the sections on "Voting Leave" and "Military Leave," is a little section called "The Burning Man Policy."

Friday, June 17, 2011Extra action at Distraction

Last night, Traction celebrated our 10th birthday. Hands down, the craziest party we've thrown.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

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