Traction, Lenovo Featured in AgencySpy

Thursday, September 10, 2015

By Adam Kleinberg

Traction's campaign for Lenovo has been getting noticed.

First it was covered in an AdAge Best Practices feature on How to Tailer Content to the Customer Journey . It's also been picked up in Creativity and now it's been featured in AdWeek's AgencySpy blog in a story called Traction, Lenovo Know How You Really Treat Your Laptop .

Writer, Erik Oster's review of the work describes the one video as "a humorous and memorable way to highlight Lenovo's biggest selling points, toughness and durability, with the comedic timing spot on. It should especially resonate with viewers who see more than a little bit of themselves in Jane."

That is exactly what we were trying to achieve! Thanks, Erik.

About the author
Adam Kleinberg

Adam Kleinberg is CEO and founding partner of Traction. He has written over 75 articles in publications like to AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday.

Recent articles
Wednesday, September 9, 2015Offended? Screw You.

I recently was invited to speak at the PR Roundtable, a group of senior PR executives in the Bay Area that meet for a monthly luncheon and invite a "thought leader" to speak to the audience about their point of view.

Wednesday, June 17, 2015Chef Curry and the Dubs Teach us all

At Traction, we are very happy today. Not only because we get to work at this great little agency with great co-workers and great clients, but because we get to do all this in the Bay Area, home of the greatest basketball team in all the land!

Thursday, June 4, 2015Advanced Mobile Strategy: What is Mobile?

This morning I was invited to speak on advanced mobile strategy at the Mobile Marketing Strategies Summit here in San Francisco.

Traction is a new breed of marketing agency and consultancy—a marketing accelerator for brands and their in-house teams.

© 2000 – 2024


5214F Diamond Hts Blvd #1052 San Francisco, CA 94131 415.962.5800

New business



Privacy Policy