Traction Named a Top Small Agency in the West

Saturday, July 27, 2013

By Adam Kleinberg

Traction is second best in the West. We are excited and proud to announce that our agency won silver for Small Agency of the Year in the Western region in the Ad Age Small Agency Awards... especially given that the other shops that were also recognized are some of the best small agencies in the business.

Traction is second best in the West.

We are excited and proud to announce that our agency won silver for Small Agency of the Year in the Western region in the Ad Age Small Agency Awards ... especially given that the other shops that were also recognized are some of the best small agencies in the business.

We've won other awards in the past, but it's a special honor to win small agency of the year because Traction was founded twelve years ago in the smallest of beginnings.

We didn't have funding. We didn't have an anchor client to help us get started. We didn't have famous creatives from big agencies to give us credibility. We were just four friends who had gotten laid off from their agency when the economy crashed in 2001. All we had was heart and an instinct to surround ourselves with amazing people.

Those people—the people that have been party of the Traction story, past and present—are the reason we've gotten this honor. This award is for them.

The only honor that's been greater has been that this amazing cast has chosen to join us on this journey. To everyone of them, thank you.

About the author
Adam Kleinberg

Adam Kleinberg is CEO and founding partner of Traction. He has written over 75 articles in publications like to AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday.

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