Creative Shop Moves into Media
With the hiring of Media Director Abe Snyder in June, Traction is launching a small-scale media department with the goal of bringing on six to eight new staffers within the next year. Designed to bring greater integration to the creative process, Traction CEO Adam Kleinberg says,
"Ideas today are only as good as their execution...You need to have creatives and media people thinking as a single team."
We're proud of our expanded professional services, of our new Media Director Abe Snyder, and of the industry press this development has garnered.
"Ideas today are only as good as their execution...
You need to have creatives and media people thinking as a single team."Adam Kleinberg Traction CEO
After twelve years as an agency, Traction recently got a taste of the client's life after partnering with the Pacific Fruit & Beverage Company to bring calamansi juice to the mainstream American market.
Everyone loves an app. You get an icon on people's phone. It's all swishy. You get to wear your "I'm an innovator" pin. It's pretty awesome.
Bob knows how to rock a spreadsheet, an accounting department, and an awards show.